Silver
Music & Sound
Original Music with Lyrics
| Entrant: | Subhajit Mukherjee, Mumbai |
| Brand: | Coca-Cola |
| Title: | "The Real Magic Of Pujo" |
| Corporate Name of Client: | The Coca Cola Company |
| Client Company: | Coca Cola, Gurugram, Delhi |
| Client Head of Brand Marketing: | Aabir Chatterjee/Dipanjan Saha |
| Client Company Director, Marketing, The Coca-Cola Company: | Kaushik Prasad |
| Senior Client Brand Manager: | Samaina Brahma |
| Client Company Design lead at Coca-Cola, INSWA: | Basabjit Majumdar |
| Client Company Global Category President, Coca-Cola Trademark: | Arnab Roy |
| Client Company Vice President Operations, South West Asia: | Ajay Bathija |
| Agency: | Ogilvy India, Mumbai |
| Agency President: | Hirol Gandhi |
| Agency Associate President: | Nikhil Mohan |
| Agency Chief Executive Officer: | VR Rajesh |
| Agency Executive Chairperson, Ogilvy India: | Hephzibah Pathak |
| Global Chief Creative Officer: | Liz Taylor |
| Agency Chief Creative Officer, Asia Pacific: | Reed Collins |
| Chief Creative Officers: | Kainaz Karmakar/Harshad Rajadhyaksha/Sukesh Nayak |
| Executive Creative Director: | Sujoy Roy |
| Group Creative Director: | Arnab Manna |
| Agency Vice President: | Divya Madhavan |
| Creative Directors: | Anuraag Bose/Tushar Masurkar |
| Copywriters: | Arindam Lahiri/Rantideb Mukherjee |
| Art Director: | Prasenjit Bera |
| Agency Senior Vice President - Planning: | Abir Banerjee |
| Agency Chief Strategy Officer: | Prem Narayan |
| Agency Strategy Directors: | Aditya Arora/Bala Sai |
| Agency Account Directors: | Ishita Hora/Tasneem Loharchalwala |
| Agency Account Manager: | Shubhita Chawla |
| Production Company: | Hungry Films, Mumbai |
| Production Managing Director: | Dharam Valia |
| Director: | Vijay Sawant |
| VFX Company: | Vaibhav More Films |
| Motion Designer: | Vaibhav More |
| Music Production Company: | Subhajit Mukherjee, Mumbai |
| Music Composer: | Subhajit Mukherjee |
Description:
For five days, the city gorges on lights, love and delicacies, only to wash them down with chilled bottles of beverages. Beverage bottles are shared, they fuel conversations and unlock new friendships. The role of a bottle of beverage in the journey across pandals and experiences of Pujo is undeniable, it witnesses just about anything to do with the festive celebrations.
In spirit, that is what the Pujo communication captures through this campaign.
Coca Cola's brief was to spotlight its iconic bottle's role in enhancing the Pujo experience.
Our solution was a commercial that took the viewers on a nostalgic journey into what it means to celebrate Pujo, it's sights, sounds, food, fervour and people, all with Coke right at the centre!
The track was created by taking inspiration from traditional Bengali Baul genre and by infusing contemporary beats and traditional Bengali instruments like the Tanpura, Khamak, Ek-tara, and especially Dhaak (Bengali Drums) and Kaashor (Bengali Cymbals) which are mainly used during Durga Pujo. This was layered with sounds created from Coke bottles and cans.Foley sounds heard across the festival of Durga Pujo were recreated in the sound studio and used as a part of the sound design and track.