Bronze
Direct
Good and Purpose
| Entrant: | Saatchi & Saatchi Ukraine, Kyiv |
| Brand: | Ministry of Foreign Affairs of Ukraine, Kernel |
| Title: | "The Minefields Honey Project" |
| Corporate Name of Client: | Ministry of Foreign Affairs of Ukraine, Kernel |
| Client Companies: | Ministry of Foreign Affairs of Ukraine, Kernel, Kyiv |
| Client Company MFA Deputy Director of the Department of Public Diplomacy and Communications: | Victoria Lialina |
| Client Company MFA PM for Public Diplomacy: | Vsevolod Vereshchahin |
| Client Company Kernel Communication & GR Director: | Kateryna Spivakova |
| Client Company Kernel Head of PR projects: | Oksana Kostiushko |
| Agency: | Saatchi & Saatchi Ukraine, Kyiv |
| Chief Creative Officer: | Jorg Riommi |
| Executive Creative Director: | Kosta Schneider |
| Creative Director: | Sergiy Biloshytskiy |
| Art Director: | Eugene Petrusenko |
| Agency Head of Design: | Dmytro Moloshnikov |
| Agency Designers: | Kateryna Krashtapuk/Mariia Kondratiuk/Marharyta Trokhymenko |
| Agency Motion Designers: | Vitaliy Marynov/Bohdan Shemeliak/Nazar Perikh |
| Agency Social Media Director: | Yulia Meduna |
| Agency Project Manager: | Maryna Bobko |
| Agency Managing Director: | Tetiana Slyvko |
| Agency Business Director: | Olena Orlovska |
| Agency New Business Director: | Dmytro Grushevsky |
| Production Company Dronarium CEO: | Ruslan Bieliaiev |
| Voice-Over: | Emily Christine |
Description:
IDEA The Minefields Honey Project - the magic mix of nature and tech helps us to create a product that never meant to exist by turning unsafe areas into flourishing gardens for symbolic honey making.
MECHANICS Personnel limited edition jars with details about our issue became a diplomatic tool and were given directly to influential people. The harvested honey became an invitation to fundraising events for Ukraine’s de-mining.
PRODUCTION A special blend of flower seeds was sowed across minefields using agriculture drones. Unique beehives were designed. The hives were placed strategically along the narrow de-mined zones.
RESULTS The first 55 personnel jars were presented at special economical events such as World Economic Forum (Davos), USA-Ukraine Partnership Forum (Washington D.C.), Impact Force 2024 Forum and were given to influential people by Ukrainian diplomats. For now, the project has resulted into: + 175m of impressions worldwide + 517 of media headlines with free media budget