Bronze
Production & Post-Production
Cinematography
| Entrant: | ANORAK Film, Berlin |
| Brand: | Fielmann |
| Title: | "Your Glasses" |
| Corporate Name of Client: | Fielmann |
| Client Company: | Fielmann AG, Hamburg |
| Chief Marketing Officer: | Benjamin Ludigs |
| Client Company Head of Content & Art Direction: | Francesca Manuzzi |
| Client Companies Content & Art Direction Team: | Marie Julie Kopf/Ida Eskildsen |
| Client Company Senior Marketing Manager: | Christina Appleton |
| Client Company Marketing Consultant: | Claudia Gebhardt |
| Agency: | Mother Berlin, Berlin |
| Chief Creative Officer: | Alexander Nowak |
| Creative Director: | Stefan Wittemann |
| Senior Copywriters: | Julia Sumpf/Larissa Hunekohl/Ramona Hartmann |
| Senior Art Directors: | Gregorio Marangon/Raffael Kormann |
| Art Director: | Maria Rojo |
| Agency Producer: | Geraldine Gramenz-Hohlbein |
| Agency Project Manager: | Marie Fix |
| Agency Production Director: | Felix Eichhorn |
| Agency Managing Director: | Amelie Schad |
| Agency Account Director: | Kurt Mattich |
| Agency Senior Strategist: | Branco Riquelme |
| Production Company: | ANORAK Film, Berlin |
| Production Managing Director: | Christiane Dressler |
| Director: | Joanna Nordahl |
| Producer: | Björn Krüger-Levy |
| Director of Photography: | Erik Henriksson |
| Production Designer: | Miha Ferkov |
| Production Assistant: | Nasibe Kocas |
| Production Company Costume Designer: | Valter Kobal |
| Post-Production Company: | Slaughterhouse |
| Editor: | Andreas Arvidsson |
| Colorist: | Nicke Cantarelli |
| Service Production Company: | ENTITY Slovenia |
| Sound Design Company: | Ponytail |
| Sound Designer: | Calle Buddee Roos |
| Music Production Company: | Spark Marketing Entertainment |
| Music Production Company Artist: | Kai Schumann |
| Music Performed By: | Gernot Bronsert/Sascha Ring/Sebastian Szary |
| Song Title: | A NEW ERROR |
| Casting Companies: | Bloomcaster, Berlin, Berlin/Unicasting, Slovenia |
| Casting Agents: | Julia Todorow L/Anka |
Description:
The film focuses on the little details of the everyday that come together to make an impact on this thing we call life. Through Joanna’s vision, this vignette film becomes a patchwork of beauty, woven together with excellent film craft and honest, relatable protagonists.
Each character is then a different moving part of the campaign – each one in a setting and scene that should reflect the way that life can be a myriad of moments, memories, and emotions.
Casting is made to represent the diversity of the everyday, and they’re written to avoid inauthentic advertising character cliches like The Chef, The Artisan, or The Matcha Tea Barista.
As with any Nordahl film, cinematography is treated with respect to both the story and the craft itself. This time, considering the client, the two go hand in hand.
Camerawork is then a reflection of Joanna’s directorial approach, the symbolic meaning of the concept, and what it means to behold beauty through vision.
Each shot is curated in such a way that every detail, no matter how small, is as impactful as they stand in reality – whether the old scar on your lover’s brow that you’ve come to adore, or the shine of your work horse’s mane at the break of dawn, before the two of you get to work.