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Entrant: Scholz & Friends, Berlin
Brand: Frankfurter Allgemeine Zeitung
Title: "The 100th Edition"
Corporate Name of Client: Frankfurter Allgemeine Zeitung
Client Company: Frankfurter Allgemeine Zeitung, Frankfurt
Client Marketing Director: Yamina Grossmann
PR Company: Scholz & Friends, Berlin
PR Consultants: Simon Albers/Jens Twiehaus/Alexander Tietz
Agency: Scholz & Friends, Berlin
Chief Creative Officer: Matthias Spaetgens
Creative Directors: Philipp Weber/Mirko Derpmann/Felix John
Agency Editors: Simon Albers/Jens Twiehaus/Alexander Tietz
Agency Editing: Thomas Griesbach
Agency DOP/Editing: Daniel Klessig
Agency Managing Director Creation: Robert Krause
Agency Managing Partner: Stefan Wegner
Agency Account Managers: Christin Heiduk/Tonio Kröger
Photography Studio Producer: Hans Starck
Photographer: Wim Wenders

Description:
The F.A.Z. is one of the most respected daily newspapers in the world. Day after day, it offers first-class journalism for readers with the highest standards. It illuminates the news situation from different perspectives, categorises it in a wider context and provides controversial commentary.

Since its foundation, the F.A.Z. has advertised with the greatest asset it has: its readers. Over 25 years ago, the existing signet of the clever head and the claim "There's always a brilliant mind behind it", which have existed since the 1950s, were revitalised.

So far 99 distinguished figures – many famous politicians, scientists, business executives, artists, and athletes among them – have been photographed reading the F.A.Z. in a typical, often very personal setting. True to the claim “There’s always a brilliant mind behind it” with the face hidden behind the newspaper.

As a powerful sign against ignorance in the face of resurgent racism and antisemitism, the 100th motif shows Holocaust survivor Margot Friedländer (102) in the centre of the Memorial to the Murdered Jews of Europe in Berlin. Photographed by film director Wim Wenders, it was published on Holocaust Memorial Day on 27 January.