Silver
Design
Craft - Photography
| Entrant: | Scholz & Friends, Berlin |
| Brand: | Frankfurter Allgemeine Zeitung |
| Title: | "The 100th Edition" |
| Corporate Name of Client: | Frankfurter Allgemeine Zeitung |
| Client Company: | Frankfurter Allgemeine Zeitung, Frankfurt |
| Client Marketing Director: | Yamina Grossmann |
| PR Company: | Scholz & Friends, Berlin |
| PR Consultants: | Simon Albers/Jens Twiehaus/Alexander Tietz |
| Agency: | Scholz & Friends, Berlin |
| Chief Creative Officer: | Matthias Spaetgens |
| Creative Directors: | Philipp Weber/Mirko Derpmann/Felix John |
| Agency Editors: | Simon Albers/Jens Twiehaus/Alexander Tietz |
| Agency Editing: | Thomas Griesbach |
| Agency DOP/Editing: | Daniel Klessig |
| Agency Managing Director Creation: | Robert Krause |
| Agency Managing Partner: | Stefan Wegner |
| Agency Account Managers: | Christin Heiduk/Tonio Kröger |
| Photography Studio Producer: | Hans Starck |
| Photographer: | Wim Wenders |
Description:
Since its foundation, the F.A.Z. has advertised with the greatest asset it has: its readers. Over 25 years ago, the existing signet of the clever head and the claim "There's always a brilliant mind behind it", which have existed since the 1950s, were revitalised.
So far 99 distinguished figures – many famous politicians, scientists, business executives, artists, and athletes among them – have been photographed reading the F.A.Z. in a typical, often very personal setting. True to the claim “There’s always a brilliant mind behind it” with the face hidden behind the newspaper.
As a powerful sign against ignorance in the face of resurgent racism and antisemitism, the 100th motif shows Holocaust survivor Margot Friedländer (102) in the centre of the Memorial to the Murdered Jews of Europe in Berlin. Photographed by film director Wim Wenders, it was published on Holocaust Memorial Day on 27 January.