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Entrant: FINCH, Sydney
Brand: The Brain Cancer Centre
Title: "The Public Diagnosis"
Corporate Name of Client: The Brain Cancer Centre
Agency: The Royals, Melbourne
Executive Creative Director: Stu Turner
Creative Director: Kevin Pease
Copywriters: Siobhan Joffe/Max Mclean
Art Directors: Liam Jenkins/Joost Van Der Schoot/Sam Lukins
Senior Integrated Agency Producer: Naomi Iland
Agency Project Manager: Claire Ambrosio
Agency Managing Partner: Andrew Siwka
Agency Chief Strategy Officer: Andrew Reeves
Agency Strategy Director: Annie Little
Agency Business Director: Haley Dion
Agency Planning Directors: Andrew Reeves/Annie Little
Production Company: FINCH, Sydney
Production Managing Director: Corey Esse
Director: Michael Hili
1st AD: Kate North Ash
Senior Executive Producer: Loren Bradley
Producer: Bryce Lintern
Director of Photography: Sean Ryan
Production Designer: Charles Davis
Production Project Manager: Cheski Walker
Gaffer: Mark Glindeman
Production Company Wardrobe: Donna Phibbs
Post-Production Company: Atticus
Executive Post-Producer: Amelia Bromley
VFX Company: Atticus
Editor: Delaney Murphy
Colorist: Alina Bermingham
Sound Engineer: Kiah Gossner
Music Producer: Kiah Gossner
Casting Agent: Peta Einberg

Description:
‘The Public Diagnosis’ captures the moment Amy Stephenson's son Lachie was diagnosed with brain cancer.

The director handled Amy’s grief with delicacy, working with her to distill the emotions surrounding the diagnosis into a singular visual. This visual was found in something Lachie said to Amy at the time of diagnosis, “Jeez Mum, we could swim out of here in your tears”.

When you are diagnosed with brain cancer, chances are you are told you won’t survive. This cancer is different. And this moment of brain cancer diagnosis – and the shattering wave of realisation it unleashes – is the centrepiece of a new campaign for The Brain Cancer Centre to raise awareness of this little known deadly disease.

A surreal cover of Kylie Minogue’s song “Can’t Get You Out Of My Head” was composed and recorded, the song’s slight distortion evoking the feeling of trying to recall distant memories. ‘The Public Diagnosis’ captures the moment Amy Stephenson's son Lachie was diagnosed with brain cancer. Rejecting realism in favour of emotional truth, the film’s soundtrack emphasized the fragmented, dream-like quality of memory.

As Amy’s memories unfold, the song’s ethereal piano intensifies, taking on a layered electronic quality reminiscent of the cold, automated sounds of a hospital ward. The edit unfolds from left to right through 5 custom-built sets, utilising elegant, well conceived cuts to create a sense of effortless fluidity.

Blasts of flashing light are employed throughout the ‘memory vignettes’ to imitate the flash of a camera, and gesture to the idea of ‘mental images’ being taken.