Bronze
Production & Post-Production
Direction Campaign
| Entrant: | FINCH, Sydney |
| Brand: | Pepperstone - Don't Be Fine With It |
| Title(s): | "Tennis", "Suits" |
| Corporate Name of Client: | Pepperstone |
| Client President: | Tamas Szabo |
| Head of Global Brand Marketing: | Jodi Cutler |
| Client Head of Brand Marketing: | Joel Batts |
| Agency: | Saatchi & Saatchi , New Zealand |
| Chief Creative Officer: | Steve Cochran |
| Executive Creative Directors: | Jordan Sky/Lee Sunter |
| Agency Executive Producer: | Jane Mill |
| Agency Senior Video Producer: | Guido Gautsch |
| Agency Producer: | Jess Drysdale |
| Agency Chief Strategy Officer: | David McIndoe |
| Agency Business Directors: | Aaron Hodgson/Briar Dye Hutchinson |
| Production Company: | FINCH, Sydney |
| Production Managing Director: | Corey Esse |
| Director: | Benji Weinstein |
| Executive Producer: | Rebekah 'Bex' Kelly |
| Producer: | Vivienne Jaspers |
| Director of Photography: | Jeremy Rouse |
| Production Designer: | Lucinda Thomson |
| Post-Production Company: | Fathom |
| VFX Supervisor: | Rhys Dippie |
| Lead Artist: | Laskshman Anandanayagam |
| Editor: | Jack Hutchings |
| Colorist: | Dave Gibson |
| Sound Design Company: | Franklin Rd |
| Casting Agent: | Peta Einberg |
Description:
The 'Don't Be Fine With It' campaign, which launches with a hero 60-second spot featuring a temperamental 1980’s John McEnroe, aims to get traders to question how good their current broker really is, and is a nod to the brand’s connection to professional tennis. Comedic dialogue stories are ultimately about rhythm - pacing and comedic beats hitting at the right time.
The subject of Tennis is an apt metaphor to a well crafted performance that makes sure the rhythm is just right. This campaign taps into the inertia that exists within the finance industry and delivers a comedic campaign that cuts through in the category.