Silver
Health & Wellness-Craft
Sound Design
| Entrant: | GREYnJ United, Bangkok |
| Brand: | FWD Insurance |
| Title: | "Singing Bus" |
| Corporate Name of Client: | FWD Life Insurance |
| Client Companies: | FWD Life Insurance Public Co., Ltd., Bangkok |
| Client Company Chief Branding and Communications Officer: | Pavarisa Chumvigrant |
| Client Company Head of Corporate Brand and Integrated Marketing Communication Corporate Brand and IM: | Darika Yucel |
| Agency: | GREYnJ United, Bangkok |
| Agency Chairwoman: | Kanaporn Hutcheson |
| Global Chief Creative Officer: | Gabriel Schmitt |
| Chief Creative Officer: | Sompat Trisadikun |
| Executive Creative Director: | Jiradej Penglengpol |
| Agency Creative Group Head: | Sirikorn Rungrueangdechaphat |
| Agency Global Creative Partner: | Diego Medvedocky |
| Agency Global Craft Partner: | Costanza Rossi |
| Agency Senior Creative Manager: | Catrina Ramos |
| Copywriter: | Jirachaya Rengmukda |
| Senior Art Director: | Atthapong Rakkhatham |
| Agency Executive Producer: | Kanoksak Kanchanachutha |
| Agency Editing & Animating Manager: | Chayakorn Jansee |
| Agency Project Manager: | Kamonluck Mungwattana |
| Agency Chief Operating Officer: | Kanokkorn Seehapan |
| Agency Business Director: | Thanyaporn Teeraprapha |
| Agency Account Director: | Phetpichaya Saengchaipan |
| Agency Account Manager: | Prangkhajee Achasai |
| Agency Deputy Chief Strategic Officer: | Navinda Kittisubkul |
| Agency Global Head of Creative Excellence: | Maru Sokolowski |
| Production Company: | BOB EYE VIEW, Bangkok |
| Sound Design Company: | Jingle Bell Sound Studio, Bangkok |
| Head of Sound: | Jirasak Rungruengthanja |
Description:
Thailand's bus system was created without the universal design method, creating barriers for visually impaired individuals to access public transportation.
In light of this issue, FWD, a life insurance brand committed to enabling everyone to enjoy life to the fullest, has developed an innovative sound system that can be heard clearly and comfortably, even amidst the noisy urban traffic, thus enhancing the travel experience for visually impaired passengers.
Furthermore, the accompanying song has been adapted from the brand's signature sonic sound, allowing consumers to tangibly experience the brand’s vision through this audio design.