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Entrant: FINCH, Sydney
Brand: TAB
Title: "Our Sport Is Sport"
Corporate Name of Client: TAB
Agency: The Monkeys, part Of Accenture Song
Agency Chief Executive Officer: Mark Green
Chief Creative Officer: Tara Ford
Creative Directors: Stuart Alexander/Dan Fryer
Senior Art Director: Brett Edwards
Art Director: Lizzy Wood
Agency Head of Production: Penny Brown
Agency Senior Producer: Kaija Wall
Agency Managing Director: Matt Michael
Agency Chief Strategy Officers: Hugh Munro/Tara Ford
Agency Head Of Business Management: Topher Jones
Agency Senior Business Managers: Mitch Bevan/Celine Dinant
Production Company: FINCH, Sydney
Production Managing Director: Corey Esse
Director: Nick Ball
Executive Producer: Nick Simkins
Producer: Cath Anderson
Cinematographer: Jeremy Rouse
Production Designer: Annie Beauchamp
Post-Production Company: Arc Edit
VFX Company: Blockhead Vfx
Animation Director: Stefan Coory
Editor: Elise Butt
Color Company: Color Collective
Colorist: Alex Bickel
Sound Design Company: MassiveMusic
Sound Engineer: Simon Kane
Music Composer: Jonathan Dreyfus @Stare Crazy
Casting Agent: Peta Einberg Casting

Description:
‘Sport is our sport’ crafts an epic cinematic feast out of the most parochial of debates — what is Australia’s national sport?

The work captures everyday Australians in a grand slam of an argument that pings between different sports, spiraling out of control with the fervor of fans and athletes.

Placing an emphasis on variety and contrast in character and location, the work evokes the feeling of traversing Australia in 3 minutes; focusing the heated debate between a range of Australians from all walks of life, the spot is designed to get the whole nation talking.In order to articulate the breadth of sports required with limited screen time and resources, the director introduced the top down sequence, solving the challenge in a creative way that added visual intrigue whilst still keeping a narrative arc across the whole film.

He set another sequence in a desert void, as an original, metaphorical depiction of how the debate about sport rages across the entirety of Australia. These decisions allowed for more screen time to be spent on storytelling, characters and drama whilst still conveying the diversity of sports required.