Silver
Production & Post-Production
Editing
| Entrant: | FINCH, Sydney |
| Brand: | TAB |
| Title: | "Our Sport Is Sport" |
| Corporate Name of Client: | TAB |
| Agency: | The Monkeys, part Of Accenture Song |
| Agency Chief Executive Officer: | Mark Green |
| Chief Creative Officer: | Tara Ford |
| Creative Directors: | Stuart Alexander/Dan Fryer |
| Senior Art Director: | Brett Edwards |
| Art Director: | Lizzy Wood |
| Agency Head of Production: | Penny Brown |
| Agency Senior Producer: | Kaija Wall |
| Agency Managing Director: | Matt Michael |
| Agency Chief Strategy Officers: | Hugh Munro/Tara Ford |
| Agency Head Of Business Management: | Topher Jones |
| Agency Senior Business Managers: | Mitch Bevan/Celine Dinant |
| Production Company: | FINCH, Sydney |
| Production Managing Director: | Corey Esse |
| Director: | Nick Ball |
| Executive Producer: | Nick Simkins |
| Producer: | Cath Anderson |
| Cinematographer: | Jeremy Rouse |
| Production Designer: | Annie Beauchamp |
| Post-Production Company: | Arc Edit |
| VFX Company: | Blockhead Vfx |
| Animation Director: | Stefan Coory |
| Editor: | Elise Butt |
| Color Company: | Color Collective |
| Colorist: | Alex Bickel |
| Sound Design Company: | MassiveMusic |
| Sound Engineer: | Simon Kane |
| Music Composer: | Jonathan Dreyfus @Stare Crazy |
| Casting Agent: | Peta Einberg Casting |
Description:
The work captures everyday Australians in a grand slam of an argument that pings between different sports, spiraling out of control with the fervor of fans and athletes.
Placing an emphasis on variety and contrast in character and location, the work evokes the feeling of traversing Australia in 3 minutes; focusing the heated debate between a range of Australians from all walks of life, the spot is designed to get the whole nation talking.In order to articulate the breadth of sports required with limited screen time and resources, the director introduced the top down sequence, solving the challenge in a creative way that added visual intrigue whilst still keeping a narrative arc across the whole film.
He set another sequence in a desert void, as an original, metaphorical depiction of how the debate about sport rages across the entirety of Australia. These decisions allowed for more screen time to be spent on storytelling, characters and drama whilst still conveying the diversity of sports required.