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Bronze
Branded Entertainment
Scripted Short Film

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Entrant: Commonwealth//McCann, Detroit
Brand: Chevrolet
Title: "A Holiday To Remember"
Corporate Name of Sponsoring Client: Chevrolet
Client Company: General Motors, Detroit
Client President: Norm DeGreve
Agency: Commonwealth//McCann, Detroit
Agency Chief Executive Officer: Grant Theron
Agency President: Belinda Leworthy
Global Chief Creative Officer: Fabio Costa
Chief Creative Officer: Matt Canzano
Group Creative Director: Dave Muller
Creative Director: Nick Allen
Creative Director - Art: Matt Canzano
Creative Director - Copy: Matt Canzano
Agency Head of Production: Paul Renusch
Agency Senior Producer: Rob van de Wateringe Buys
Agency Brand Strategist: Joanna Young
Agency Strategy Director: Brian Durocher
Agency Group Account Director: Julie Daniels
Agency Account Director: Kelly Brown
Production Company: Smuggler, Los Angeles
Production Companies Co-Founders: Brian Carmody/Patrick Milling-Smith
Production Managing Director: Sue Yeon Ahn
Director: Tom Hooper
Executive Producer: Carlin Wilson-Webb
Line Producer: Brian Quinlan
Director of Photography: Jakob Ihre
Head of Production: Alex Hughes
Post-Production Company: The Whitehouse Post, New York
Executive Post-Producer: Eric Sheen
Post-Producer: Katrina Kuss
VFX Company: AFX, Los Angeles
VFX Supervisor: Mark Leiss
VFX Producer: Nicole Fina
VFX Editor: Persis Reynolds
Edit Facility: The Whitehouse Post, New York
Editor: Russell Icke
Editorial Producer: Katrina Kuss
Color Company: Company3, Los Angeles
Recording Studio: Lime Studios, Los Angeles
Recording Studio Engineer: Tom Paolantonio
Recording Studio Executive Producer: Susie Boyajan
Sound Design Company: Concret Form, London
Sound Designer: Raphael Ajuelos
Music Production Company: SoundTree London, London
Music Executive Producer: Jay James
Music Supervisor: Peter Raeburn
Music Composers: Benjamin Jones/Peter Raeburn
Song Title: Memory Lane
Casting Company: Kathleen Chopin Casting, Los Angeles
Casting Agent: Kathleen Chopin

Description:
“A Holiday to Remember”, ticks very few boxes on the digital ‘best practices’ list – It’s long, there’s no logo up front, a slow build, isn’t shot 9:16, and doesn’t ‘work in 6 seconds’ – which is completely the opposite of what we’re told is “what people want to watch’.

But millions upon millions of people did watch and they connected on a purely emotional level with our story of a woman with Alzheimer’s, her granddaughter, and their Christmas journey - based on a true story and a real truth about “Reminiscence Therapy” and how classic automobiles and music provide one of the primary stimuli to moments of clarity for those with ALZ and their families.

Culturally, this story seems to have hit something that connects us all and the bravery of Chevrolet to tell it has allowed the whole country to talk openly and share in their grief and vulnerability.

From the start, Chevrolet wanted something that did not feel like every other piece of wrapping paper out there… the performances, the unrestrained narrative, and the genuinely natural inclusion of brand all contribute. What we love most is that it has touched so many, in such a heartwarming way.