Bronze
Digital
Branded Entertainment
| Entrant: | Commonwealth//McCann, Detroit |
| Brand: | Chevrolet |
| Title: | "A Holiday To Remember" |
| Corporate Name of Client: | Chevrolet |
| Client Company: | General Motors, Detroit |
| Client President: | Norm DeGreve |
| Agency: | Commonwealth//McCann, Detroit |
| Agency Chief Executive Officer: | Grant Theron |
| Agency President: | Belinda Leworthy |
| Global Chief Creative Officer: | Fabio Costa |
| Chief Creative Officer: | Matt Canzano |
| Group Creative Director: | Dave Muller |
| Creative Director: | Nick Allen |
| Creative Director - Art: | Matt Canzano |
| Creative Director - Copy: | Matt Canzano |
| Agency Head of Production: | Paul Renusch |
| Agency Senior Producer: | Rob van de Wateringe Buys |
| Agency Brand Strategist: | Joanna Young |
| Agency Strategy Director: | Brian Durocher |
| Agency Group Account Director: | Julie Daniels |
| Agency Account Director: | Kelly Brown |
| Production Company: | Smuggler, Los Angeles |
| Production Companies Co-Founders: | Brian Carmody/Patrick Milling-Smith |
| Production Managing Director: | Sue Yeon Ahn |
| Director: | Tom Hooper |
| Executive Producer: | Carlin Wilson-Webb |
| Line Producer: | Brian Quinlan |
| Director of Photography: | Jakob Ihre |
| Head of Production: | Alex Hughes |
| Post-Production Company: | The Whitehouse Post, New York |
| Executive Post-Producer: | Eric Sheen |
| Post-Producer: | Katrina Kuss |
| VFX Company: | AFX, Los Angeles |
| VFX Supervisor: | Mark Leiss |
| VFX Producer: | Nicole Fina |
| VFX Editor: | Persis Reynolds |
| Edit Facility: | The Whitehouse Post, New York |
| Editor: | Russell Icke |
| Editorial Producer: | Katrina Kuss |
| Color Company: | Company3, Los Angeles |
| Recording Studio: | Lime Studios, Los Angeles |
| Recording Studio Engineer: | Tom Paolantonio |
| Recording Studio Executive Producer: | Susie Boyajan |
| Sound Design Company: | Concret Form, London |
| Sound Designer: | Raphael Ajuelos |
| Music Production Company: | SoundTree London, London |
| Music Executive Producer: | Jay James |
| Music Supervisor: | Peter Raeburn |
| Music Composers: | Benjamin Jones/Peter Raeburn |
| Song Title: | Memory Lane |
| Casting Company: | Kathleen Chopin Casting, Los Angeles |
| Casting Agent: | Kathleen Chopin |
Description:
But millions upon millions of people did watch and they connected on a purely emotional level with our story of a woman with Alzheimer’s, her granddaughter, and their Christmas journey - based on a true story and a real truth about “Reminiscence Therapy” and how classic automobiles and music provide one of the primary stimuli to moments of clarity for those with ALZ and their families.
Culturally, this story seems to have hit something that connects us all and the bravery of Chevrolet to tell it has allowed the whole country to talk openly and share in their grief and vulnerability.
From the start, Chevrolet wanted something that did not feel like every other piece of wrapping paper out there… the performances, the unrestrained narrative, and the genuinely natural inclusion of brand all contribute. What we love most is that it has touched so many, in such a heartwarming way.