Silver
Design
Brand/Corporate ID
| Entrant: | MullenLowe U.S., New York |
| Brand: | MullenLowe Global |
| Title: | "MullenLowe Global Rebrand" |
| Corporate Name of Client: | MullenLowe Global |
| Agency: | MullenLowe U.S. |
| Executive Creative Director: | Ricard Valero |
| Agency Head of Design: | João Paz |
| Agency Producer: | Katie Frank |
| Agency Digital Producer: | Jamie Templeton |
| Agency Design Director: | Marcio Doti |
| Agency Design and Motion Graphics: | Christian Meissner |
| Agency Director of Integrated Studio: | Dan Howell |
| Agency Executive Director of Integrated Production: | Lisa Setten |
| Agency Head of Brand and Communications: | Lu Borges |
| Agency Director of Operations: | Paige Arrington |
| 3D Artist: | Sergio Paulo |
| Animator: | Sebastian Pfeifer |
Description:
The brief was to distinguish ourselves from other agencies – it was not just a desire, but a necessity. Our new identity had to be simple enough to resonate globally yet nuanced enough for every region.
With this brief, we saw a significant opportunity to showcase our conceptual and executional capabilities. We revamped the visual identity around the octopus icon. It pays homage to the octopus' fluidity and adaptability, focusing on its essence rather than physical form.
The logo is designed to evolve without losing its iconic nature and crafted to show personalization at scale. Every campaign element makes a bold statement in terms of both thinking and craftsmanship, all while reinforcing the concept of the octopus' fluidity and adaptability.