Bronze
Health & Wellness-Craft
Performance/Casting
| Entrant: | Klick Health, Toronto |
| Brand: | Change the Ref |
| Title: | "American Cancer Story" |
| Corporate Name of Client: | Change the Ref |
| Client Company: | Change the Ref |
| Client Companies Founders: | Manuel Oliver/Patricia Oliver |
| PR Company: | Brandstory Communications, Coral Gables |
| PR Company Senior Publicist: | J.P. Hervis |
| Agency: | Klick Health, Toronto |
| Chief Creative Officer: | Rich Levy |
| Executive Creative Directors: | Bernardo Romero/Tim Jones |
| Creative Directors: | Amy Fortunato/Andrea Bistany/Travis Borgess/Brian Umali |
| Copywriter: | Amy Fortunato |
| Art Directors: | Andrea Bistany/Travis Borgess/Brian Umali |
| Agency Producers: | Jen Martin/Laura Denham |
| Agency Associate Director/Creative Video Production: | Spencer Brown |
| Agency PR: | Sheryl Steinberg/Marisa McWilliams |
| Agency Communications: | Erin O’Sullivan |
| Agency Business Affairs: | Tamika Knight |
| Production Company: | Taking Over Films, Toronto |
| Writer and Director - Independent: | José Padilha |
| Producer: | Douglas Costa |
| Associate Producer - Independent: | Alexandre Ferraz |
| Cinematographer - Independent: | Adolpho Veloso |
| Production Company Editor: | Marcio Hashimoto |
| Post-Production Company: | BUF Company, Los Angeles |
| Post-Production Company VFX: | Pierre Buffin |
| Sound Production Company: | AudioInk, São Paulo |
| Composer - Independent: | James Valentine |
| Actors: | Logan Britt-Bimle/Kate Duffy |
Description:
This groundbreaking initiative marks the first time that these two causes have united to combat the most significant dangers to children in America, transcending political boundaries to focus on the shared goal of safeguarding the younger generation.
Scored with an original track by James Valentine of Maroon 5, the film takes the viewer through an emotional story of a young girl’s cancer journey. We follow a gripping montage of her heroic battle, from the devastating news of the diagnosis, the surgeries, and scans, to the debilitating side effects of treatment.
Finally, after what seems like an endless cycle, she receives the news that her cancer is in remission. Her classmates greet her enthusiastically upon her victorious return to school. But this isn’t the happy ending we expected. Tragically, she survived cancer only to face a second life-threatening situation.
The sad fact that gun violence has become the number 1 killer of American children is starkly delivered through the juxtaposition of the girl's promising prognosis against cancer and the sudden tragedy that unfolds in her school, emphasizing the urgent need for change.
The film directs viewers to a website where they can take action in two ways to support both causes. First, they can donate to fund pediatric cancer research by choosing from a list of top-rated NPCF certified childhood cancer-related institutions already raising funds for research, including the Pediatric Brain Tumor Foundation, Children's Cancer Research Fund, and Johns Hopkins All Children's Hospital.
Second, because the fight against gun violence needs action, viewers can raise their voice by sharing the campaign to start a conversation about how we can do better to fight this threat and demand urgent change from politicians and lawmakers.