Gold
Design
Product Design
| Entrant: | Zulu Alpha Kilo, New York |
| Brand: | Street Lab |
| Title: | "Splash Spots" |
| Corporate Name of Client: | Street Lab |
| Client Company Partner: | Leslie Davol |
| Agency: | Zulu Alpha Kilo |
| Agency Creative Chairman: | Zak Mroueh |
| Chief Creative Officers: | Tim Gordon/Stephanie Yung |
| Associate Creative Directors: | Michael Romaniuk/Marco Buchar |
| Copywriter: | Marco Buchar |
| Art Director: | Michael Romaniuk |
| Agency Head of Design: | Tim Gordon |
| Agency Producer: | Laura Dubcovsky |
| Agency Account Team: | Meghan Mullen/Casey Ann O’Brien |
| Design Director: | Jeff Watkins |
| Industrial Design Studio Company: | Group Project, New York |
| Industrial Design Director, Founder: | Colin P. Kelly |
| Industrial Designer: | Edward Lee |
Description:
However, the existing hydrant caps that spray water are rudimentary and often left on unsupervised, flowing into the streets and wasting water. This is how the idea of Splash Spots was born. We created a more whimsical spray cap that conserves 50% more water.? ? Splash Spots enrich public spaces, save water, and bring joy to the five boroughs of New York. Their precisely calibrated array of valves and channels release 50% less water per minute than a standard hydrant spray cap.
Made from CNC-machined metal, each Splash Spot is engineered for optimal durability. The care taken to craft each of the four Splash Spot experiences not only adds fun to hot days in NYC, it also demonstrates how design thinking can enrich lives.?
Splash Spots debuted at a series of NYC children’s’ programming events this summer, in partnership with Street Lab, an organization that improves the urban environment with neighborhood programming. Ultimately, our goal is to have a Splash Spot on all the 300+ fire hydrants opened by the New York Fire Department (FDNY) every summer.??
?To date, Splash Spots has received tremendous attention, being featured in everything from The New York Times to DesignBoom to Fast Company. The campaign has earned 161 million impressions with $0 media spend.
Most importantly, we’re currently working with NYC Environmental Protection, NYC Parks Department and FDNY to install them across New York, potentially saving over 1,000,000 gallons of water per summer.?