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Entrant: Zulu Alpha Kilo, New York
Brand: Street Lab
Title: "Splash Spots"
Corporate Name of Client: Street Lab
Client Company Partner: Leslie Davol
Agency: Zulu Alpha Kilo
Agency Creative Chairman: Zak Mroueh
Chief Creative Officers: Tim Gordon/Stephanie Yung
Associate Creative Directors: Michael Romaniuk/Marco Buchar
Copywriter: Marco Buchar
Art Director: Michael Romaniuk
Agency Head of Design: Tim Gordon
Agency Producer: Laura Dubcovsky
Agency Account Team: Meghan Mullen/Casey Ann O’Brien
Design Director: Jeff Watkins
Industrial Design Studio Company: Group Project, New York
Industrial Design Director, Founder: Colin P. Kelly
Industrial Designer: Edward Lee

Description:
For more than 100 years, when the temperature soars in New York City, people turn to neighborhood fire hydrants in search of watery relief.

However, the existing hydrant caps that spray water are rudimentary and often left on unsupervised, flowing into the streets and wasting water. This is how the idea of Splash Spots was born. We created a more whimsical spray cap that conserves 50% more water.? ? Splash Spots enrich public spaces, save water, and bring joy to the five boroughs of New York. Their precisely calibrated array of valves and channels release 50% less water per minute than a standard hydrant spray cap.

Made from CNC-machined metal, each Splash Spot is engineered for optimal durability. The care taken to craft each of the four Splash Spot experiences not only adds fun to hot days in NYC, it also demonstrates how design thinking can enrich lives.?

Splash Spots debuted at a series of NYC children’s’ programming events this summer, in partnership with Street Lab, an organization that improves the urban environment with neighborhood programming. Ultimately, our goal is to have a Splash Spot on all the 300+ fire hydrants opened by the New York Fire Department (FDNY) every summer.??

?To date, Splash Spots has received tremendous attention, being featured in everything from The New York Times to DesignBoom to Fast Company. The campaign has earned 161 million impressions with $0 media spend.

Most importantly, we’re currently working with NYC Environmental Protection, NYC Parks Department and FDNY to install them across New York, potentially saving over 1,000,000 gallons of water per summer.?