Silver
Production & Post-Production
Direction
| Entrant: | Love Song, Los Angeles |
| Brand: | B&Q |
| Title: | "The Voice" |
| Corporate Name of Client: | B&Q Limited |
| Agency: | Uncommon Creative Studio, London |
| Production Company: | Love Song, London |
| Production Managing Director: | Kelly Bayett |
| Director: | Elliot Power |
| Executive Producer: | Shirley O’Connor |
| Producer: | Neil Andrews |
| Director of Photography: | Patrick Golan |
| Post-Production Company: | Selected Works, London |
| Post-Producer: | Dan Crozier |
| VFX Company: | Selected Works, London |
| VFX Supervisor: | Greg Spencer |
| Edit Facility: | Marsheen, London |
| Editor: | Dom Leung |
| Color Company: | Company 3, London |
| Colorist: | Simon Bourne |
Description:
We wanted to put a fun spin on the B&Q household tagline "You Can Do It". We did that by taking the same kind of tone and passion that would usually be seen in a sports type campaign.
We take the viewer through the external and internal judgements and excuses that discourage people taking on DIY home improvement tasks. Then we throw in our hero who takes a sledgehammer to a wall that represents all of the mental barriers as well.