Silver
Design
Brand/Corporate ID
| Entrant: | Mutant, Antwerp |
| Brand: | Film Fest Gent |
| Title: | "Rebranding" |
| Corporate Name of Client: | Film Fest Gent |
| Client Company: | Film Fest Gent, Gent |
| Clients: | Kim Verthé/Marijke Vandebuerie/Wim De Witte |
| Agency: | Mutant, Antwerp |
| Chief Creative Officer: | Odin Saillé |
| Creative Director: | Ruben Van Maldeghem |
| Agency Head of Design: | Frank Schouwaerts |
| Agency Designers: | Davy Dooms/Tjen Colman/Ben Boliau/Martijn Mertens/Joris Hechtermans |
| Agency Producer: | Charlotte Verellen |
| Agency Motion Designer: | Bob Van den Audenaerde |
| Agency Account Director: | Tuyen Pham |
| Agency Account Manager: | Tibo Gevens |
Description:
Film Fest Gent, Belgium's largest film festival, was completely rebranded in honour of its milestone jubilee anniversary. The new look was officially unveiled this October during the opening of the 50th edition of the Film Festival: a brand new identity with a bold logo, striking colours, dynamic animation and a spright icon. Turning fifty never looked this good.
FFG wanted a branding reflecting its bold individuality and the connecting power between its rich history and ambitious future outlook.
The word mark in Displaay’s Azeret Mono references the rotation associated with moving images and the circular shape of Joseph Plateau’s Phenakistoscope, a nod to film reels of yesteryear. The design sets an expressive dynamic tone, illustrating the festival's atmosphere. 3 main colorways were defined for initial comms and then extended by samplings of movie poster imagery.
A thematic pattern that will change yearly was added to increase the dynamic look & feel.