Bronze
Design
Installations/Displays
| Entrant: | HeimatTBWA\ Germany, Berlin |
| Brand: | HORNBACH |
| Title: | "The Square Meter" |
| Corporate Name of Client: | HORNBACH Baumarkt AG |
| Client Company: | HORNBACH Baumarkt AG, Bornheim |
| Head of Global Brand Marketing: | Thomas Schnaitmann |
| Client Head of Brand Marketing: | Julia Post-Ziegelmann |
| Media Company: | Mediaplus, Munich |
| Agency: | HeimatTBWA\ Germany, Berlin |
| Agency Head Creative: | Guido Heffels |
| Chief Creative Officer: | Matthias Storath |
| Creative Directors: | Guido Heffels/Luis Jähner/Christofer Kümmerer |
| Copywriters: | Guido Heffels/Luis Jähner/John-Conrad Speer/Lena Möller/Jan Homann |
| Agency Script: | Guido Heffels/Luis Jähner/Steve Rogers |
| Art Directors: | Christoph Laurisch/Joaquin Aubele/Fabian Lange/Marina Emeljanov |
| Agency Senior Producer: | Kerstin Heffels |
| Agency Producers: | Robert Zbawiony/Nick Hudson |
| Agency Managing Director: | Tim Holtkötter |
| Agency Account Supervisor: | Martina Thalhammer |
| Agency Account Directors: | Kay Bathe/Dennis Behrens |
| Agency Account Managers: | Julia Brauer/Paulina Remmel |
| Production Companies: | Tony Petersen Film, Berlin/Revolver, Sydney/Sterntag Film , Berlin |
| Production Managing Directors: | Michael Duttenhoefer/Michael Ritchie |
| Director: | Steve Rogers |
| 1st AD: | Didier Mallet |
| Senior Executive Producers: | Michael Duttenhoefer/Pip Smart |
| Producers: | Florian von der Heydt/Christian Arnold |
| Production Company Director Documentary: | Jens Wirtzfeld |
| Production Company DOP Documentary: | Malte Goy |
| Director of Photography: | Daniel Landin |
| Production Designer: | Steven Jones-Evans |
| VFX Company: | Katalyst, Berlin |
| VFX Supervisor: | Steffen Röthinger |
| Edit Facility: | The Quarry, London |
| Editor: | Jonny Scarlett |
| Color Company: | Company 3, London |
| Colorist: | Jean-Clément Soret |
| Service Company: | Icon Films, Bucharest |
| Sound Design Company: | Loft Tonstudios, Berlin |
| Sound Designer: | David Arnold |
| Music Production Company: | Leland Music, London |
| Music Executive Producer: | Ed Bailie |
| Music Composer: | Benjamin Woodgates |
| Casting Company: | Charlotte Martin Casting, Paris |
| Casting Agent: | Charlotte Martin |
Description:
As housing costs rise and living space shrinks, European DIY retailer HORNBACH wants to show that there is room for big, original ideas even in the smallest of spaces: To this end, HORNBACH turned the single square meter from a symbol of Europe's housing crisis into a canvas for endless forms of creativity.
Together with creatives across Europe, we designed eight installations on just one square meter – from a festival stage to a walk-in cloud, captured in a series of online documentaries. Proving that every centimeter holds infinite potential.