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Branded: Pharmaceuticals and Vaccines Campaign

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Entrant: Ogilvy Taipei, Taipei
Brand: HPV Cancer Prevention - The Life Bureau
Title(s): "Ep1. Freedom Hooray", "Ep2. Love is Everything", "Ep3. Hope Descends"
Corporate Name of Client: Merck Sharp & Dohme (I.A.) LLC. Taiwan Branch (U.S.A.)
Client Company: Taiwan Association of Obstetrics and Gynecology, Taipei
PR Company: Era Ogilvy Taiwan, Taipei
PR Company Account Manager: Iris Hsieh
PR Company Account Executive: Elaine Huang
PR Company Business Director: Cindy Tien
PR Company Communications Director: Vicky Huang
Agency: Ogilvy Taiepi, Taipei
Global Chief Creative Officer: Reed Collins
Chief Creative Officer: Giant Kung
Group Creative Director: Gene Wu
Creative Director: Kimi Tseng
Creative Director - Art: Kimi Tseng
Creative Director - Copy: Gene Wu
Associate Creative Director: Andrew Feng
Senior Copywriters: Gene Wu/Andrew Feng
Copywriter: Orca Yu
Senior Art Director: Kimi Tseng
Art Director: Zoe Tsai
Agency Executive Producer: Alan Leung
Agency Senior Producer: Lynn Zhang
Agency Business Director: Cindy Tien
Agency Account Executive: Elaine Huang
Agency Account Director: Vicky Huang
Agency Account Manager: Iris Hsieh
Agency Account Team: Cindy Team
Production Company: INNOVATE FILMS, Taipei
Production Managing Director: Jeffrey Yuan
Director: Shaun Su

Description:
It has been confirmed that HPV can trigger cancers such as Cervical Cancer & Head and Neck Cancer. It’s essential to promote the importance of HPV vaccination to the public. It is impossible for people to proactively pay attention to cancer prevention! We need to employ entertaining methods.

We have created a 3-episode mini-series called “The Life Bureau”, corresponding to the 3 key states of love in life: “Young singles,” “Newly-weds,” and “New parents.” We want everyone to know that destiny is not set in stone. For the sake of the everyone you love, you cannot let disease control you.

Cultural Context: In Taiwan, many believe in "gods," recognizing their influence on human destinies. Despite faith in "fate," there's a belief in "man conquering nature." Fate has a plan, but personal happiness depends on free will.

Crucially, human illness are influenced by lifestyle and environment. Early vaccination can prevent some cancers! Proactive prevention is vital for mastering life.