Bronze
Production & Post-Production
Performance/Casting
| Entrant: | Matt Pitcher, Perth |
| Brand: | Western Australian Police Union |
| Title: | "Cop Enough" |
| Corporate Name of Client: | Western Australian Police Union |
| Client Company: | Western Australian Police Union, Perth |
| Client President: | Paul Gale |
| Client Company Corporate Communications Manager: | Reney Omar |
| Agency: | Kwpx&partners, Perth |
| Executive Creative Directors: | Bryan Dennis/Dav Tabeshfar |
| Agency Business Director: | Dru Mincher |
| Agency Senior Account Executive: | Tammy Hackett |
| Agency Account Executive: | Carol-Ann Cronin |
| Production Company: | Inhale Content, Perth |
| Director: | Matt Pitcher |
| Executive Producer: | Matt Pitcher |
| Line Producer: | Alexandra Nell |
| Director of Photography: | Elliott Nieves |
| Post-Production Company: | Inhale Content, Perth |
| Editor: | Matt Pitcher |
| Colorist: | Elliott Nieves |
| Sound Design Company: | Cue Sound, Perth |
| Sound Design Producer: | Anika Fourie |
| Sound Designer: | Shaun Sandosham |
| Sound Mixer: | Bryan Chance |
| Stunt Coordinator: | Nigel Harbach |
| Performer: | Gavin Cowie |
Description:
The execution of the idea presented significant challenges, particularly the repeated on-screen depiction of a cop being slapped in the face.
After extensive discussions with the creative team about using VFX to simulate the slap, it was decided that the most authentic and impactful approach would be to perform it live.
This decision aimed to provoke a strong reaction from the audience, making them question the reality of what they were seeing. Ultimately, we wanted the viewer to ask themselves, did they just hit a cop???.
We had to find an actor who could convincingly portray the role, combining the necessary physical endurance with a performance that conveyed deep emotional complexity.
The 90-second single-take film, focused on simplicity, allowing the raw performance to drive the message home.
The film’s narrative arc showed the character’s transformation from a proud and stoic figure to one worn down by repeated impacts, ultimately delivering a poignant and authentic message about the police force's plight.