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Entrant: Howatson+Company, Sydney
Brand: Mastercard
Title: "TOUCH"
Corporate Name of Client: Mastercard
Client Company: Mastercard, Sydney
Media Company: Carat, Sydney
Paid Media Company: McCann, Sydney
PR Company: Eleven, Sydney
Agency: Howatson+Company, Sydney
Executive Creative Director: Gavin Chimes
Creative Directors: Jared Wicker/Scott Zuliani
Agency Head of Design: Ellena Mills
Agency Designer: Chloe Schumacher
Agency Head of Production: Holly Alexander
Agency Producer: Charlotte Breene
Agency Managing Director: Renee Hyde
Agency Strategic Planner: Clinton Duncan
Agency Business Director: Kirsty Taylor
Social Media Company: We Are Social, Sydney
Inclusion Partner Company: Bus Stop Films, Sydney
Production Company: Heckler, Sydney
Director: Tony Krawtiz
Executive Producer: Bonnie Law
Production Company Creative Director: Johnny Green
Production Company Head of Sound: Dave Robertson
Directors Attachment: Benjamin Phillips
Sound Design Company: Big Bang Sound Design, Sydney
Sound Design Company Supervising Sound Editor: Wayne Pashley
Dialogue Editors: Derryn Pasquill
Assistant Dialogue Editor: Max Pashley
Sound Design Company Sound Post Co-ordinator: Libby Villa
Sound Editors: Jared Dwyer/Nick Keate/Chris Doherty
Foley Artists: Eliza Jayne South/Jack Okeby
ADR Recordist: Dan Hackett
Music Production Company: Stare Crazy, Berlin
Music Composers: Amy Andersen/Reggie Beer/Judith Brandenburg/Jonathan Dreyfus
Music Production Companies Sound Editors: Meggy Freidhof/Stefan Janik/Daniel Müller
Casting Agents: Stevie Ray/Michelle Ny/Lily Mitchell

Description:
Over 500 million people visit the cinema every year. Yet for those who are blind or have low vision, the experience is an afterthought. They rely on audio descriptions, screen readers or a companion to explain what's on the screen.

To launch Touch Card – a bank card designed for the blind and low vision community – Mastercard flipped the script, creating an inclusive cinema experience that was truly priceless.

‘TOUCH’ is a feature-length motion picture without pictures. An original story about a neuroscientist trapped inside his father’s mind, brought to life entirely through Dolby sound, without images or audio descriptions.

Made so all audiences can enjoy the magic of cinema together, no matter their level of vision.

We began the process by engaging our inclusion partner company, who placed 34 members of the blind and low vision community in roles across every department of the film’s production – giving some their first break in the industry, and helping the larger team consider their perspective at every stage.

This meant that the production was a true collaboration between sighted and non-sighted audio engineers and foley artists – who worked together to innovate new ways of using sound in film.

Spatial panning, subharmonics and original foley created sonic environments so immersive, they didn’t need audio descriptions. Sonic versions of visual techniques, like crash zooms, gave the edit energy.

Even characters’ footsteps had clear ‘weight’ to provide a sense of size. To ensure impact and authenticity, every scene was then tested and refined by several blind and low vision focus groups.

TOUCH’ showed at iconic Australian theatres, where both sighted and non-sighted people were invited to experience the film together. After one premiere, the project garnered +AUD $10million in earned media coverage and reached 74+ million people.

But this is just the start. The film has been submitted to multiple upcoming international film festivals, challenging what films can be and who they’re made for.

More importantly, the production learnings from TOUCH have been turned into a lesson module and taught in leading film schools, giving future filmmakers a blueprint to make more inclusive productions.