Bronze
Direct
Innovation
| Entrant: | MullenLowe Singapore, Singapore |
| Brand: | Lifebuoy Hand Wash |
| Title: | "Condensation Cleanser" |
| Corporate Name of Client: | Lifebuoy |
| Client Company: | Unilever, Singapore |
| Client Company Global Brand Vice President, Lifebuoy: | Khim Yin Poh |
| Agency: | MullenLowe Singapore, Singapore/MullenLowe Lintas Group, Mumbai |
| Executive Creative Directors: | Ang Sheng Jin/Daniel Kee |
| Agency Regional Creative Officer: | Sarvesh Raikar |
| Creative Directors: | Andrew Ho/Mark Ibaviosa |
| Senior Copywriters: | Ernest Chin/Ernest Kok/Peh Xin Ying |
| Senior Art Director: | Claudius Keng |
| Art Director: | Marcus Gee |
| Agency Executive Director: | Sharmine Panthaky |
| Agency Senior Growth Manager: | Kevin Koh |
| Agency PR Consultant: | Yi Ning He |
| Agency Business Director: | Vinay Vinayak |
| Agency Account Manager: | Cheryl Guan |
| Agency Planning Director: | Jonathan Nienaber |
| Production Companies: | Milestone Films, Mumbai/Wishing Well Asia, Singapore |
| Executive Producer: | Ajay Vasu |
| Producer: | Rahul Kapoor |
| Line Producer: | Dheeren Tiwari |
| Director of Photography: | Virendra Lanke |
| Production Company R&D Director: | Kris Soh |
| Post-Production Company: | thequietlab, Singapore |
| Post-Producer: | Gwendolyn Ang |
| Post-Production Company Motion Graphic Artist: | Jia En Lee |
| Post-Production Company Editor: | Simran Kaur |
| Post-Production Company Online Artist: | Andrew Kow |
| Sound Design Company: | Fuse Adventures in Audio, Singapore |
| Photography Studio: | Shooting Gallery Asia, Singapore |
Description:
The Condensation Cleanser is the simple, low-cost and effective result of Lifebuoy’s ongoing mission to find new ways to promote clean hands for more people across the world.
This initiative is a highly-scalable innovation for handwashing as it offers a new and viable alternative for many who have no immediate access to soap and running water, in the form of a sticker to be placed on cold drinks.
By hacking the subconscious act of wiping fingers with condensation, every conceivable cold drink is turned into a direct way to get hand hygiene into the hands of the masses, in a manner that's as natural as possible.