Gold
Billboard
Public Service/Charity/NGO Campaign
| Entrant: | Scholz & Friends, Hamburg |
| Brand: | Terre des Femmes - Unsilence the Violence |
| Title(s): | "Berlin", "Bremen", "Munich" |
| Corporate Name of Client: | Terre des Femmes Menschenrechte für die Frau e.V., Berlin |
| Client Company Head of Division - Policy and Projects: | Sina Tonk |
| Client Company Head of Communications: | Nastassja Wachsmuth |
| Client Company Federal Managing Director for Women's Rights: | Christa Stolle |
| Media Company: | Hygh, Berlin |
| PR Company: | Scholz & Friends, Berlin |
| PR Company General Manager: | Stefan Wegner |
| PR Consultants: | Sabine Zilski/Luise Lück/Martin Bieber/Anne-Katrin Lukas/Sonja Petersmeier |
| Agency: | Scholz & Friends, Hamburg/2030 Kommunikation , munich |
| Chief Creative Officer: | Matthias Spaetgens |
| Executive Creative Director: | Thomas Mathew |
| Creative Director: | Sertan Oyman |
| Agency Managing Director Creation: | Marielle Wilsdorf |
| Creative: | Paolo Bartalucci |
| Copywriters: | Nina Hansen/Thomas Mathew |
| Art Directors: | Sertan Oyman,/ohanna Köhler/Martin Keipert/Matteo Pozzi/Wanslez Quaresma |
| Agency Art Buyer: | Lisa de Wall |
| Agency Producer: | Franziska Junker |
| Agency Account Directors: | Isa Theim/Verena Lindau |
| Agency Idea: | Nina Hansen/Lea Thurner/Sertan Oyman |
| Agency Concept: | Nina Hansen/Sertan Oyman/Thomas Mathew/Marielle Wilsdorf |
| Agency Social Media: | Fiona Edye |
| Agency Website: | Tina Michalski/Verena Haring/Justin-Tom Schulz |
| Agency Installation: | Nikola Sina Schütze/Leonie Simon/Marwan El Sayed/Corinna Schlapps |
| Agency Mediamanagement: | Philipp Neumann |
| Agency Strategy: | Liane Siebenhaar |
| Production Companies: | Scholz & Friends Broadcast/Tony Petersen Film/Stereo Films |
| Executive Producers: | Boerge Heesemann/Hannes Heidenreich |
| Producers: | Marc Lerche/Pia Busse/Fabienne Prochnow/Ramona Hoegele/Marcus Merten/Dean-Martin Niemöller |
| Cinematographers: | Maurice Radon/Luisa-Marie Roth |
| Animators: | Michael Yousaf/Kay Tiedemann |
| Editors: | Maurice Radon/Konrad Berthold/Christian Koll |
| Photographer: | Konrad Berthold |
| Sound Design Company: | German Wahnsinn, Hamburg |
| Sound Design Producer: | Philipp Feit |
| Music Production Company: | X&, Berlin |
| Music Production Company Director Music: | Niko Floss |
| Music Composer: | Isobel Waller-Bridge |
| Music Production Company Creative Director: | Jannis Block |
| Music Production Company Head of Creative Production: | Moritz Bommert |
| Song Title: | "The Frieze" |
Description:
Two out of three women in Germany experience sexual harassment in various forms and dimensions. And the assaults are often trivialized by the perpetrators and those around them. The affected often remain silent, due to shame or fear.
To symbolize the women affected, we used female bronze statues whose breasts are visibly marked - and made them their advocates.
With a cross media campaign in the form of installations, AI and attention-grabbing statements, as well as online films, DOOH and a website, the important message reached people not only in Germany, but worldwide: Sexual Harassment leaves its mark.
And we want to finally put an end to this.