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Poster Campaign

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Entrant: SERVICEPLAN Germany, Munich
Brand: Anzen Health - 855-HOW-TO-QUIT-(OPIOIDS)
Title(s): "Poster 1", "Poster 2", "Poster 3"
Corporate Name of Client: Anzen Health LLC.
Clients: Michel May/Oliver Thellmann
Media Company: MEDIAPLUS Germany, Munich
Media Company Global Creative Lead: Maximilian Florian Schöngen
Media Company CEO Mediaplus North America: Tamara Alesi
PR Company: Tulom, São Paulo
PR Consultant: Karan Novas
Agency: SERVICEPLAN Germany, Munich
Global Chief Creative Officer: Alex Schill
Executive Creative Directors: Lorenz Langgartner/Franz Röppischer
Creative Director: Dennis Fritz
Copywriters: Shruthi Subramanian/Javier Granados/Taro Taniwaki
Art Directors: Camille Nizet/Tanvi Phalak/Rohil Borole/Kai West Schlosser
Copy Editor: Quentin Lichtblau
Agency Motion Designers: Margarita Nikolajeva/Michal Kuśmierz
Agency Senior Creative Operations Manager: Martina Ahrens
Agency Creative Operations Manager: Susan Horn
Agency Corporate Communications Director: Mariia Astraukh
Agency Global Head of Creative Operations: Sabine Gwinner
US Chief Client Officer - Talon: Enza Chiodi
Production Company: JOJX, Venice
Director: Oliver Würffell
1st AD: Christopher Berger
Executive Producers: Jackson Morton/Joe Care/Pedro Aragão De Oliveira
Line Producer: Leanne Amos
Director of Photography: Ian Rigby
1st AC: Josh Borgoni
Production Designer: Michael Westerman
Production Project Managers: Mary Katherine Wise/Karsyn Joy Reynoso
Production Assistants: Seanna Lanagan/Andrew Dirk
Gaffer: Michael Cruz
Grip: Evan Davies
Production Company CFO: Tara Spencer
Post-Production Company: JAMM, Venice
3D Artist: Roman Tikhonov
Post-Production: János Kiss
Production Supervisor: Elisabeth Compton
Assistant Production Supervisor: Daphne Gomez
Assistant Production Supervisor SF: Maddy Graves
Location Manager: Christian Powell
Location Scout: David Weber
Creative Producer, off Studios: Kevin Riedl
Producer, off Studios: Simon Mairhofer
Creative Production Intern, off Studios: Sahra Zobair
Design Company: Raw Materials, Austin
Design Company CEO: John Roescher
Design Companies COOs: Jennifer Allen/Pablo Marques
Design Company Creative Director: Wojciech Zalot
Design Company Lead Creative Technologist: Richard Mattka
Design Company Senior Program Manager: Joanna Kinscherff
Sound Design Company: DaHouse Audio, Berlin
Sound Design Executive Producers: Cassiano Derenji/Carol Masseti
Sound: Jim Castroo
Music Production Company: DaHouse Audio, Berlin
Music Producers: Lucas Mayer/Silvinho Erne/Rodrigo Lemos
Music Supervisor: Wonder Betin
Casting Agents: Gabrielle Schary/Wade Hendrickson
Photographers: Jeffrey Stockbridge/Tom Kubik/Ewelina Bialoszewska
Typographer: Michael Clasen
Founder - We Are Those People: Erika Ball
SVP, Peppercomm: Melissa Vigue
Founder, Persuasion Communications: Jane Austin

Description:
After three decades, the Opioid Epidemic in the United States is worse than ever before: More than 6.1 million people suffer from opioid use disorder. Every 6 minutes, someone dies from an overdose.

However, because some people rely on them for valid medical reasons, opioids will remain widely accessible. Also, every pill in the US comes with a mandatory unique imprint code, such as OP for oxycodone, IP33 for codeine, or C for fentanyl. These codes are often used as “street names” for the actual opioids. Idea: 855-HOW-TO-QUIT. A helpline that reaches out to people in the most critical moment – when they have a pill in their hand. It turns the object of addiction into a way out, by using the mandatory imprint codes on opioid pills into phone extensions: codeine (IP33) is dialed as 4733, oxycodone (K9) as 59.

The caller then hears the story of someone who managed to quit that very pill – live whenever the survivors’ availability allows, pre-recorded for 24/7 service. Followed by live advice from experts and concrete treatment options nearby. Impact: Within the first 4 weeks, the campaign reached 137M people through OOH, film, and PR. Over 8000 calls came in during that time, with an average call duration of 4:12 minutes. Additionally, more than 3600 treatment referrals were placed and 137 people contacted us to share their own stories of recovery. The project has received $295,924 in public funding.