Silver
Digital
Craft - Art Direction
| Entrant: | SERVICEPLAN Germany, Munich |
| Brand: | Anzen Health |
| Title: | "855-HOW-TO-QUIT-(OPIOIDS)" |
| Corporate Name of Client: | Anzen Health LLC. |
| Clients: | Michel May/Oliver Thellmann |
| Media Company: | MEDIAPLUS Germany, Munich |
| Media Company Global Creative Lead: | Maximilian Florian Schöngen |
| Media Company CEO Mediaplus North America: | Tamara Alesi |
| PR Company: | Tulom, São Paulo |
| PR Consultant: | Karan Novas |
| Agency: | SERVICEPLAN Germany, Munich |
| Global Chief Creative Officer: | Alex Schill |
| Executive Creative Directors: | Lorenz Langgartner/Franz Röppischer |
| Creative Director: | Dennis Fritz |
| Copywriters: | Shruthi Subramanian/Javier Granados/Taro Taniwaki |
| Art Directors: | Camille Nizet/Tanvi Phalak/Rohil Borole/Kai West Schlosser |
| Copy Editor: | Quentin Lichtblau |
| Agency Motion Designers: | Margarita Nikolajeva/Michal Kuśmierz |
| Agency Senior Creative Operations Manager: | Martina Ahrens |
| Agency Creative Operations Manager: | Susan Horn |
| Agency Corporate Communications Director: | Mariia Astraukh |
| Agency Global Head of Creative Operations: | Sabine Gwinner |
| US Chief Client Officer - Talon: | Enza Chiodi |
| Production Company: | JOJX, Venice |
| Director: | Oliver Würffell |
| 1st AD: | Christopher Berger |
| Executive Producers: | Jackson Morton/Joe Care/Pedro Aragão De Oliveira |
| Line Producer: | Leanne Amos |
| Director of Photography: | Ian Rigby |
| 1st AC: | Josh Borgoni |
| Production Designer: | Michael Westerman |
| Production Project Managers: | Mary Katherine Wise/Karsyn Joy Reynoso |
| Production Assistants: | Seanna Lanagan/Andrew Dirk |
| Gaffer: | Michael Cruz |
| Grip: | Evan Davies |
| Production Company CFO: | Tara Spencer |
| Post-Production Company: | JAMM, Venice |
| 3D Artist: | Roman Tikhonov |
| Post-Production: | János Kiss |
| Production Supervisor: | Elisabeth Compton |
| Assistant Production Supervisor: | Daphne Gomez |
| Assistant Production Supervisor SF: | Maddy Graves |
| Location Manager: | Christian Powell |
| Location Scout: | David Weber |
| Creative Producer, off Studios: | Kevin Riedl |
| Producer, off Studios: | Simon Mairhofer |
| Creative Production Intern, off Studios: | Sahra Zobair |
| Design Company: | Raw Materials, Austin |
| Design Company CEO: | John Roescher |
| Design Companies COOs: | Jennifer Allen/Pablo Marques |
| Design Company Creative Director: | Wojciech Zalot |
| Design Company Lead Creative Technologist: | Richard Mattka |
| Design Company Senior Program Manager: | Joanna Kinscherff |
| Sound Design Company: | DaHouse Audio, Berlin |
| Sound Design Executive Producers: | Cassiano Derenji/Carol Masseti |
| Sound: | Jim Castroo |
| Music Production Company: | DaHouse Audio, Berlin |
| Music Producers: | Lucas Mayer/Silvinho Erne/Rodrigo Lemos |
| Music Supervisor: | Wonder Betin |
| Casting Agents: | Gabrielle Schary/Wade Hendrickson |
| Photographers: | Jeffrey Stockbridge/Tom Kubik/Ewelina Bialoszewska |
| Typographer: | Michael Clasen |
| Founder - We Are Those People: | Erika Ball |
| SVP, Peppercomm: | Melissa Vigue |
| Founder, Persuasion Communications: | Jane Austin |
Description:
However, because some people rely on them for valid medical reasons, opioids will remain widely accessible. Also, every pill in the US comes with a mandatory unique imprint code, such as OP for oxycodone, IP33 for codeine, or C for fentanyl. These codes are often used as “street names” for the actual opioids. Idea: 855-HOW-TO-QUIT. A helpline that reaches out to people in the most critical moment – when they have a pill in their hand. It turns the object of addiction into a way out, by using the mandatory imprint codes on opioid pills into phone extensions: codeine (IP33) is dialed as 4733, oxycodone (K9) as 59.
The caller then hears the story of someone who managed to quit that very pill – live whenever the survivors’ availability allows, pre-recorded for 24/7 service. Followed by live advice from experts and concrete treatment options nearby. Impact: Within the first 4 weeks, the campaign reached 137M people through OOH, film, and PR. Over 8000 calls came in during that time, with an average call duration of 4:12 minutes.
Additionally, more than 3600 treatment referrals were placed and 137 people contacted us to share their own stories of recovery. The project has received $295,924 in public funding.