Bronze
Evolution
Gaming
| Entrant: | Jung von Matt, Hamburg |
| Brand: | In-Game-Calculator by Sparkasse |
| Title: | "Unhide The Price" |
| Corporate Name of Client: | Newsroom der Sparkassen Finanzgruppe |
| Client Company: | Deutscher Sparkassen- und Giroverband e.V., Berlin |
| Client Creative Director: | Christian Janetzki |
| Client Account Manager: | Sandra Herrmann |
| Client Company Head of Newsroom: | Silke Lehm |
| Client Company Head of Campaign Management: | Janine Schumann |
| Client Company Senior Campaign Manager: | Juliane Rentsch |
| Client Company Head of Strategy: | Till Haverkamp |
| Client Company Senior Digital Campaign Manager: | Nic Gasser |
| Client Company Social Media, CVD: | Marène Gernandt |
| Client Company Social Media, Senior Creative Producer: | Anne Israel |
| Client Company Content Marketing Manager: | Stefan Krüger |
| Client Company Senior Consultant Media: | Marcus Damm |
| Client Company Junior Consultant Media: | Robin Steinborn |
| Client Company Communications Manager Strategy: | Katharina Panetzky |
| Client Company Press Spokesman: | Thomas Rienecker |
| Agency: | Jung von Matt, Hamburg |
| Chief Creative Officers: | Szymon Rose/Daniel Schaefer |
| Executive Creative Directors: | Ronnie Patt/Alexander Michaelsen |
| Creative Directors: | Grischa Mentgen/Mattias Jahn |
| Agency Junior Copywriter: | Maurice Breuer |
| Agency Principal Creative Art: | Ralf Bierhenke |
| Art Director: | Leonard Wendt |
| Agency Junior Art Director: | Mayra Schmidt |
| Agency Executive Producer: | Dennis Wendt |
| Agency Motion Designer: | Jasmin Singh |
| Agency Project Manager: | Christian Burch |
| Agency Junior Project Manager: | Moritz Hansen |
| Agency Executive Esports Director: | Carl Kuhn |
| Agency Managing Directors: | Robert Zitzmann/Katja Kraus/Thanh Dao |
| Agency Client Service Director: | Kevin Claus |
| Agency Director Quality Assurance: | Sebastian Stenzel |
Description:
It’s not unusual in Germany to read headlines like “13-year-old wipes out family savings with in-game purchases”. Countless Reddit threads and social media postings prove that the gaming community is more than tired of it. This is where the Sparkasse, Europe’s biggest banking network, got into the game. The brand is committed to financial education and has been a long-time supporter of E-Sport and gaming.
Therefore, the Sparkasse wanted to set an example for transparency in gaming. More than that giving the community a tool to protect themselves. Easy to use and relevant for all major games.
So, to prevent gamers of losing financial control, the Sparkasse invented the In-Game Calculator. The In-Game-Calculator by Sparkasse translates made-up in-game currencies back to real money. Available as three different tools. A simple microsite where you can enter any amount of Diamonds, Gems, V-Bucks and any other fantasy currency to get the Euro-price.
An AR-app that uses AI technology to detect in-game currency with the smartphone camera to translate it instantly to Euro. And last but not least, a browser extension that covers all major browser games, but also Twitch streams and YouTube videos. When an in-game price gets shown, just hover the mouse over it and the price in Euro appears.