Bronze
Design
Installations/Displays
| Entrant: | Jung von Matt, Hamburg |
| Brand: | The Bigger Draw |
| Title: | "The Bigger Draw" |
| Corporate Name of Client: | Hamburg Marketing GmbH |
| Client Company: | Hamburg Marketing GmbH, Hamburg |
| Client President: | Svenja Holst-Runge |
| Client Head of Brand Marketing: | Bettina Berger |
| Client Account Managers: | Konstantin Muffert/Jan Körber/Tim Zeige |
| Client: | Jasper Brinkmann |
| Client Company Head of Media Relations: | Guido Neumann |
| PR Company: | segmenta communications, Hamburg |
| PR Company General Manager: | Lydia Schiphorst |
| PR Company Account Manager: | Laura Hennemann |
| PR Company Copywriter: | Svea Schulnies |
| PR Company Art Director: | Nikolaus Schorn |
| PR Consultants: | Maik Jordan/Pia Claus |
| Agency: | Jung von Matt, Hamburg |
| Chief Creative Officers: | Szymon Rose/Daniel Schaefer |
| Executive Creative Directors: | Ronnie Patt/Alexander Michaelsen |
| Creative Director: | Joachim Kortlepel |
| Creative Director - Art: | Martin Strobel |
| Creative Director - Copy: | Jakob Rabold |
| Senior Copywriters: | Henry Bollmann/Norman Scholl |
| Copywriters: | Luca Schindowski/Felix Gerken |
| Senior Art Directors: | Muhamed Braimi/Bernhard Hörlberger |
| Art Directors: | Tina Röttgers/Mayra Schmidt |
| Agency Senior Producer: | Maximilian Helmer |
| Agency Junior Motion Designer: | Michelle Sitko |
| Agency Senior Content Creator: | Melina Hülsbeck |
| Agency Project Managers: | Jakob Lauschner/Josephine Neblung/Jonas Neumann |
| Agency Managing Directors: | Robert Zitzmann/Katja Kraus |
| Agency Executive Client Service Director / Member of the Board: | Julia Brinker |
| Agency Executive Esports Director / Member of the Board: | Carl Kuhn |
| Agency Chief Strategy Officer: | Lukas Hartmann |
| Agency Strategy Director: | Clara Iltgen |
| Agency Account Director: | Susann Ermes |
| Agency Junior Social Media Manager: | Larissa Wolf |
| CEO: | Hartmut Wolberg |
| COO: | Tino Klemp |
| Production Company: | Simon & Paul, Hamburg |
| Director: | Carlo Oppermann |
| Senior Executive Producer: | Simon Fessler |
| Producers: | Tobias Stiegler, |
| Production Company Producer Assistant: | Marla Lindschau |
| Director of Photography: | Jannik Nolte |
| Production Company 1. AC: | Henrik Maracke |
| Production Company AL: | Lukas Rademacher |
| Production Companies Operators: | Sean Nguyen/Chris Fröhlich/Leo Schäfer |
| Production Company Head of Drones: | Benjamin Steinhoff |
| Production Companies Drone: | Jonathan Steinhoff/Alena Reinecke/Finn Niklas Reimers/Dennis Vogt/Monica Paś |
| Production Companies VTR DIT: | Konrad Kelch/Aljoscha Kirschner |
| Production Company Edit: | Jorn Schumann |
| Production Company Edit Assistance: | Simon Reindl |
| Production Company Grading: | Bernie Greiner |
| Production Company Sound & Mix: | Hello Robin |
| Production Company Intern: | Philipp Wisser |
| Color Company Account Manager: | Marius März |
| Color Company On-Site Manager: | David Müllmann |
| Music Production Company: | 2WEI Music, Hamburg |
| Music Production Company Producer: | Jan Salander |
| Music Production Company Co-Founder & Managing Partner: | Simon Heeger |
| Photography Studio: | Ralph Richter, Hamburg |
| Photographer: | Ralph Richter |
| Location Company: | UNIKAI Lagerei- und Speditionsgesellschaft, Hamburg |
| Light Installation Company: | PRG, Hamburg |
Description:
The challenge is, they’re usually quite bland and uninspiring procedures where you can’t even really tell if they’re happening in Paris, Lisbon, Athens, or London. The locations are all anonymized, making it extremely difficult to highlight the city in which they are held in.
With Hamburg hosting the final draw event for this year´s Euros our client Hamburg Marketing wanted to change that. So, we redirected the global media attention the draw was getting to promote our beloved city of Hamburg. Hamburg is home to one of the biggest and most important container ports in der world, that happens to be just opposite the prestigious Elbphilharmonie, where the UEFA held their draw.
So, whilst inside all the official drawing procedure took place and was broadcasted live into 169 countries, outside a team of highly skilled port workers did what people said couldn't be done and rebuilt the draw with actual shipping containers. In realtime. In just 22 minutes.
With the biggest spectacle for a draw ever, we created within minutes an iconic image that not only was live streamed into the world but also was used as the one iconic key image for the worlds news publications.
We created a stunning 3.3bn in reach, with over 70 countries reporting live from our draw in the port of Hamburg. We amazed not only a cheering crowd on site but millions in front of their TVs.
We redirected the media attention the UEFA was getting, leaving our Hamburg mark not only on the Euros, but the hearts of millions.