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Entrant: MRM Brazil, São Paulo
Brand: Samsung
Title: "Samsung ThrowBack Deals"
Corporate Name of Client: Samsung Brasil
Client Company: Samsung, São Paulo
Client Supervisor: Claudia Verderesi
Client Account Manager: Daniela Righi Ferrari
Client Marketing Director: Renato Shiratsu
Agency: MRM Brazil, São Paulo
Agency MW Worldwide CCO: Javier Campopiano
Agency MW Global ECD: Adrian Botan
Agency Chief Executive Officer: Fábio Souza
Global Chief Creative Officer: Ronald Ng
Chief Creative Officer: Douglas Kozonoe
Agency FP7 McCann Dubai CCO: Federico Fanti
Creative Director: Guilherme Medici
Copywriters: Luísa Fochi/Erika Lima/Jonathan Dennis/Leonardo Chiesi
Art Directors: Renato Takahashi/Roger Yonaha/Rafael Ramos/Jaime Bregantin
Agency MRM Brazil COO: Isabel Coletta
Agency MRM Brazil CFO: Marcela Borges
Agency Global Creative Excellence Lead: Simone Deaderick
Agency MW Creative Excellence Director Europe & UK: Carmen Bistrian
Agency MW Regional Creative Excellence Manager for Latin America: Lourdes Alderete
Agency Head of Production: Sabrina Inui
Agency Creative Technologist: Renato Peixoto
Agency Chief Strategy Officer: Márcia Aguirre
Agency Strategic Planners: Felipe Tercetto/Felipe Calegari
Agency Strategy Director: Rafael Bouhid
Agency Account Executives: Bianca Maciel/Mariana Glorigiano/Marcos Rodrigues
Agency Account Director: Fernanda Souza
Chief Technology Officer: Rogério Gonçalves

Description:
In 2023, because Samsung had not achieved the Black Friday goals, and needed to compensate for the bad results, the brief was to find a simple, cheap and effective way to sell products in the short term.

So, how could the company compensate for it in a fast and simple way?

We discovered that 80% of online shoppers abandon their shopping carts, and many do so intentionally to receive further discounts. We leveraged this behavior and offered them "Throw Back Deals" from 2 years ago: the latest product models at the price of old ones.