Bronze
Music & Sound
Use of Licensed Music
| Entrant: | Agosto Music & Sound Craft, Lima |
| Brand: | Peruvian Cancer Foundation |
| Title: | "Cancer Before Cancer" |
| Corporate Name of Client: | Peruvian Cancer Foundation |
| Client Company: | Peruvian Cancer Foundation, Lima |
| Client President: | Miguel de la Fuente |
| Chief Marketing Officer: | Giulianna Rivero |
| Agency: | Fahrenheit DDB, Lima |
| Agency Chief Executive Officers: | Ricardo Chadwick/Alberto Goachet |
| Chief Creative Officer: | Sergio Franco |
| Executive Creative Directors: | Mauricio Loredo/Yoshi Ishikawa |
| Creative Director - Art: | Christian Contreras |
| Creative Director - Copy: | Ricky Carmona |
| Agency Head of Production: | Vanessa Diaz |
| Agency Executive Producer: | Alithu Rosado |
| Agency Producer: | Alvaro Grimaldo |
| Agency Account Executive: | Ariana Lores |
| Agency Account Director: | Andrea Gomero |
| Production Company: | Rebeca Producciones, Lima |
| Production Managing Director: | Alejandro Noriega |
| Director: | Roddy Dextre |
| 1st AD: | Guido Merea |
| Senior Executive Producer: | Eduardo Guerra |
| Line Producer: | Luis Chamorro |
| Director of Photography: | Julian Estrada |
| Post-Production Company: | Nativo Studio, Lima |
| Editor: | Beto Barzola |
| Color Company: | Nativo Studio, Lima |
| Sound Design Company: | Agosto Music & Sound Craft, Lima |
| Head of Sound: | Claudia Incio |
| Sound Engineer: | Charly García |
| Music Production Company: | Agosto Music & Sound Craft, Lima |
| Music Supervisor: | Claudia Incio |
| Music Arranger: | Susana Baca |
| Music Composer: | Fito Paez |
| Music Lyricist: | Fito Paez |
| Music Performed By: | Susana Baca |
| Song Title: | I Come To Offer My Heart |
Description:
She desperately needs to get to the INEN hospital because she cannot afford the medical treatment for her little daughter.
The narrative involves us and conveys the hopelessness, anguish, resilience of this mother, and invites us to reflect on "cancer before cancer" that people of low economic resources must go through.
Cultural Context: Peru is a very unequal country economically and with terrible public health. People of low economic resources who cannot access private health care, must settle for public health care, which has the great problem of a system that treats you months or even years later.
Cancer is a disease that the faster you get treatment, the more chances you have to live.
Ponle Corazon is the annual fundraising campaign that the Peruvian Cancer Foundation has been carrying out since 1983, to raise the necessary funds to cover the expenses related to the integral assistance and lodging in the capital for patients with limited resources in the country.