Press Releases Winners Excel Statues/Logos Purchase Awards

Silver
Package Design
Craft - Art Direction

Click a thumbnail to change media.


Next Entry

Back to Results
Entrant: VML Ogilvy Japan, Tokyo
Brand: Bungashi
Title: "Edible Literature"
Corporate Name of Client: KAMEYA YOSHINAGA
Client Company: KAMEYA YOSHINAGA, Kyoto
Client President: Yoshikazu Yoshimura
Agency: VML Ogilvy Japan, Tokyo
Agency Chief Executive Officer: Ichiro Ota
Agency Ogilvy APAC, Regional Chief Creative Officer: Reed Collins
Agency VML APAC, Regional Chief Creative Officer: Paul Nagy
Agency Creative Chairman: Doug Schiff
Chief Creative Officers: Takayuki Niizawa/Yasushi Arikawa
Creative Director: Yosuke Kurata
Art Directors: Takatoshi Kaneko/Yukie Itakura/Kazuya Tanino
Agency Chief Operating Officer: Akira Suzuki
Agency Managing Director: Takumi Ichihara
Agency PR Director: Yuko Uchiyama
Agency Account Director: Ko Ishizaka
Production Company: 21incorporation Inc., Tokyo
Director: Yusei Fukunishi
Executive Producer: Masatoshi Otsuka
Director Of Photography: Kenji Watanabe
Production Project Manager: Daisuke Kudo
Editor: Takayuki Umetani
Photography Studio: CLIMBERS Inc., Tokyo
Photographer: Tokio Yagi
Illustrator: Yukako Sakaguchi
Casting Company Casting: Yasushi Kodera
Hair & Make-Up: Ayaka Takeshita
Stylist: Kazumi Terada

Description:
Wagashi is the traditional art of Japanese confectionary. Going back centuries, it reflects the essence and beauty of the natural world.

But in recent years, today’s confections have lost their cultural connection, and their true beauty.

To preserve the traditions of wagashi, and to also provide a deeper literary experience to many Japanese classic novels, a Kyoto-based wagashi craftsman partnered with a publisher of some of Japan’s most iconic authors to create Bungashi, a multi-sensorial literary experience.

Bespoke wagashi were designed and crafted to be enjoyed during specific sections of the novel, providing a unique experience of added dimension for the reader. Packaged together, the reader was notified within the pages of the book just when to add the wagashi to the story, resulting in a truly extraordinary experience.