Bronze
Non-Traditional
Branded Content
| Entrant: | Marcel, Paris |
| Brand: | Orange |
| Title: | "WoMen's Football" |
| Corporate Name of Client: | Orange |
| Client Company: | Orange , Paris |
| Client Lead: | Anne Dauvé |
| Agency: | Marcel, Paris |
| Agency Presidents: | Pascal? Nessim?/Charles Georges-Picot/Gaëtan du Peloux/Youri Guerassimov |
| CCO Publicis France: | Marco Venturelli |
| Executive Creative Director: | Fabrice Delacourt |
| Senior Creative Director: | Xavier ?Le Boullenger |
| Agency Social Media Creative: | Mathieu Borza |
| Senior Copywriter: | Antonin Jacquot |
| Copywriters: | Anais Herd-Smith/Vincent Brillet |
| Senior Art Director: | Vincent Teffene |
| Art Director: | Sam Salou |
| Agency Editors: | Loick Tranier/Julien Hannedouche |
| Agency Motion Designer: | Julien Taillez |
| Agency Project Manager: | Antoine Zago-Meyer |
| Agency Project Director: | Eva Castrillo |
| Agency Associate Director: | Eric?Guillod |
| Agency Head of Traffic: | Laurene Ametowoglo |
| Agency Traffic Assistants: | Violette Bousquet/Victoire Pothier |
| Agency Strategic Planner: | Margaux Grenouilloux |
| Agency Account Director: | Solène Raverdy |
| Agency Communication Director: | Aliou Maro |
| Production Companies: | Prodigious, Paris/Les Artisans du Film, Paris |
| Production Company CEO: | Christopher Thiery |
| Production Company Head of Production: | Timothé Rosenberg |
| Producer - Les Artisans du Film: | Valéry du Peloux/Sixtine Busetti |
| Production Company Post-Producer: | Jonathan Keita |
| Production Company Lead Flame Artist - VFX Supervisor: | Nicolas Vogel |
| Production Companies VFX Artists: | Sébastien Delecour/Sylysak Taidonekhong/ Emilia Redondy/Luc Noehringer/ Guillaume Riboulet/Louis Nicod/François-Xavier Clément/Paul Crézé/Léo Auger/Adrien Vernier/Mathieu Cabaret |
| Production Company Chief Editor: | Mickäel Bandela |
| Production Company Sound Producer: | Joël Tessonneau |
| Production Company Sound Engineer: | Olivier Vehert |
| Production Company Post-Production Manager: | Franck-Hervé Marc |
| Archivists - Les Artisans du Film: | Rethi Tan/Pouria Hossein-Pour |
Description:
Support in football is gender-biased. To encourage the French women’s team before the 2023 World Cup, Orange tricked the fans into loving woman’s football.
We first showcased a never-seen-before compilation of top plays by French male stars (Mbappé, Giroud, Griezmann...). Then we reveal the ruse.
The video was in fact a compilation of... women’s technical moves! Thanks to VFX, we faked the appearance of the French woman's team in the 1st part.
The 2nd part showcases the same actions, without VFX, allowing the audience to admire the talent of the women’s team, free from gender stereotypes.