Silver
Production & Post-Production
Editing
| Entrant: | Jung von Matt, Hamburg |
| Brand: | Opel Corsa Electric |
| Title: | "Yes, of Corsa!" |
| Corporate Name of Client: | Opel Automobile GmbH |
| Client Company: | Opel Automobile GmbH |
| Head of Client Services: | René Requardt |
| Client Account Director: | Stefan Nick |
| Agency: | Jung von Matt, HAMBURG |
| Chief Creative Officers: | Daniel Schaefer/Szymon Rose |
| Executive Creative Directors: | Daniel Schweinzer/Lukas Liske |
| Creative Director - Art: | Robert Bilz |
| Associate Creative Directors: | Vlad Tarziu/Adel Abouelfetouh |
| Creative: | Serif Karakoyun |
| Agency Head of Design: | Mehmet-Saydan Celik |
| Agency Designer: | Amrita Dutt |
| Agency Art Buyer: | Karen Blome |
| Agency Head of Production: | Malte Rehde |
| Agency Executive Producer: | David Voss |
| Agency Senior Producer: | Christina Hermann |
| Agency Motion Designer: | Serif Karakoyun |
| Agency Social Media Director: | Steffen Pferr |
| Agency Social Media Planner: | Lina Hansen |
| Agency Social Media Managers: | Stephanie Fabris.Jan-Paul Janssen/Julia Rupf |
| Agency Project Managers: | Sergio Ruiz/Luise Gruber/Madeline Timm/Merve Sahin/Patrizia Kruschke/Sergio Ruiz/Lucrezia Dolfin/Luisa Behrendt |
| Agency Managing Director: | Jonas Bailly |
| Agency Strategic Planners: | Kevin Tiedgen/Charlotte Werfling |
| Agency Strategy Director: | Aleksej Kinn |
| Agency Account Directors: | Rosalia Sosa-Machado/Susanne Kuba/Corinna Walter/Marco Mougianni |
| Digital Company: | Digital Spirit Romania |
| Production Company: | Markenfilm Hamburg, Hamburg |
| Production Managing Director: | Alexander Husche |
| Director: | Henry Scholfield |
| 1st AD: | Oleksi Smoliar |
| Senior Executive Producers: | Tatjana Bolte/Felix Rodewyk |
| Director of Photography: | Pat Aldinger |
| Head of Production: | Ash Lockmun |
| Production Assistants: | Carlotta Laesch/Yannic Schmidt/Bob Baiker |
| Post-Production Companies: | Cabin Editing Company/Wicked Pixels |
| Post-Producers: | Joanna Dawson/Carl Jeppe/Kamila Kelly |
| Editor: | Nik Kohler |
| Color Company: | No.8 London , London |
| Colorist: | Alex Gregory |
| Recording Studio Executive Producer: | Charlie Morris |
| Sound Design Company: | String and Tins |
| Sound Design Producers: | Adam Smyth/Culum Simpson/Nigel Mannington/Laura-Leigh Smith |
| Music Production Company: | 2WEI Music |
| Music Composer: | werkaanzee.net |
| Designer: | Toni-Blaze Ibekwe |
| Art Buyer: | Cristina Elena Barbu |
Description:
And although Opel has reinvented itself, the brand was still perceived as an old German car brand by the young population.
So, we decided to take the fun road and not only present our audience the list of features the car has, but also reshape the whole brand in their heads, with a 2-minute entertaining and light-hearted online film. Basically, we wanted to make car advertising fun again.
Featuring a catchy song, "Yes, of Corsa", the film shows all the different kinds of drivers, each in their own environment asking a question about the feature that interest them the most. And we seamlessly intercut to the white minimalistic visual world, as we let the Opel Corsa Electric answer, visually with its dynamic beautiful driving shots and audibly with our strong message: YES, OF CORSA. Since its release, the film has gotten more responses than any other Opel commercial ever. With a record number of views, social interactions and press coverage for Opel, the film was a success from the get-go. Was there an overwhelming number of positive comments? Yes, of Corsa. With comments like "Best Opel commercial I've ever seen", "First car ad I like in long time" and "Didn't know car ads can be fun", the film is successfully reshaping the Opel brand in people's heads, reaching an audience way beyond car enthusiasts. As of today, the online film has: · +40 Million organic views · Highest total watch time over 230.000h. · 75% view-through rate with an average viewing time of 1:38 mins. · + 150 Million impressions.
So, can car advertising be fun again? Yes, of Corsa!