Bronze
Digital
Travel & Leisure
| Entrant: | Jung von Matt, Hamburg |
| Brand: | Vienna Tourist Board |
| Title: | "Will it Schnitzel" |
| Corporate Name of Client: | Vienna Tourist Board |
| Client Company: | Vienna Tourist Board, Vienna |
| Client Company Director Brand Management: | Claudia Wieland |
| Client Company Deputy Director Brand Management: | Lukas Merl |
| Client Companies Campaign Management: | Patricia Deubner/Elisabeth Breuer |
| Client Company Social Media Strategist: | Annika Schordie |
| Media Company Client Manager: | Jennifer Moth |
| Agency: | Jung von Matt, Hamburg |
| Chief Creative Officers: | Daniel Schaefer/Szymon Rose |
| Executive Creative Director: | Michael Nagy |
| Creative Director - Art: | Kristina Miac |
| Creative Director - Copy: | Andreas Kadenbach |
| Senior Copywriter: | Theresa Scherrer |
| Senior Art Director: | Simon Herret |
| Art Director: | Niklas Loitsch |
| Agency Content Creative: | Katharina C. Herzog |
| Agency Managing Director Social: | Doris C. Steiner |
| Agency Social Media Manager: | Viola Riediger |
| Agency Account Managers: | Lisa Gaertner/Alicia Rocki |
| Camera/Cutter: | Alexander Gugitscher |
| Michelin Cook & Performer: | Lukas Mraz |
Description:
Vienna is famous for many things, yet celebrated for its tasty Schnitzel, a meat cutlet first breaded, then fried.
To launch the city's TikTok channel, we decided to solely focus on breaded content. Served by Vienna’s award-winning chef Lukas Mraz, we created a series of ten videos featuring authentic Viennese items being schnitzeled, such as Sachertorte or an entire bottle of red wine.
When Mraz ran out of ideas, he started deep-frying his favorite suggestions, gaining up to 8.2 million impressions online. But, more importantly, giving people another good reason to visit Vienna.