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Entrant: BETC, Paris
Brand: Distance
Title: "Rob It To Get It"
Corporate Name of Client: Distance
Client Account Directors: Guillaume Pontier/Lionel Jagorel
Agency: BETC , Paris
Chief Creative Officer: Stéphane Xiberras
Copywriter: Corentin Salignat
Art Director: Jeremy Treccani
Agency Account Executives: Damien Clanet/Mathieu Laugier
Production Company: Soldats, Paris
Director: Victor Sellier
Executive Producer: Pierre Cazenave
Producer: Thomas Duchene
Cinematographer: Fyras Slaiman
Head of Production: Laurianne Metais
Sound Design Company: GUM , Paris

Description:
Athletic customers were tired of being deprived of exclusive items because of the sportswear hype. So, as an engaging response, we launched a new instore exclusive access that only rewards true runners.

For one day, we allowed and invited our customers to steal items from our store. But under one condition: outrun our security guard who was in fact Mickael Zeze, the fastest French sprinter.

This unique instore experience turned customers into challengers and gave them the opportunity to prove their skills by racing against one of the best runners while getting reward for their performance.