Bronze
Non-Traditional
Sustainability
| Entrant: | Publicis Conseil, Paris |
| Brand: | Renault |
| Title: | "Plug Inn for Business" |
| Corporate Name of Client: | Renault Group |
| Client Company: | Renault Group, Paris |
| Global Chief Marketing Officer: | Arnaud Belloni |
| Client Company VP Brand Content Creation: | Laurent Aliphat |
| Client Company Product Lead: | Martin Basdevant |
| Client Company Content Manager: | Naomi Nascimento |
| Agency: | Publicis Conseil, Paris |
| Agency Chief Executive Officer: | Marco Venturelli |
| Agency President: | Agathe Bousquet |
| Global Chief Creative Officer: | Marco Venturelli |
| Executive Creative Director: | Marcelo Vergara |
| Senior Creative Director: | Gurvan Prioul |
| Copywriter: | Natalia Huidobro |
| Art Directors: | Cecilia Astengo/Florent Abeilhe |
| Agency Group Account Director: | Hugues Reboul |
| Agency Senior Account Director: | Gaëlle Morvan |
| Agency Account Director: | Laurent Enet |
| Production Company: | Publicis Sapient, Paris |
| Production Company Managing director France Publicis Sapient: | Lise Malbernard |
| Production Companies Senior Director Customer Experience & Innovation Publicis Sapient: | René Thomas-Nelson/Camille Marginèdes |
| Production Company Product Manager Publicis Sapient: | Séraphin Guillaume |
| Production Company Engineering Director Publicis Sapient: | Dragos Panoiu |
| Production Companies User Interface Designers Publicis Sapient: | Angélique Martin/Mara David/Manon Berthet-Tarreau |
| Production Company Senior User Experience Designer Publicis Sapient: | Tiago Pimentel |
| Production Companies Developers Publicis Sapient: | Predrag Tasic/Adrian Margineau/Alexandru Pavel/Justin Ciobanu/Madalin Ghimis/Alexandru Pomohaci |
| Production Company Lead QA Publicis Sapient: | Andrei Zaharia |
| Production Companies QA Engineers Publicis Sapient: | Ioana Bora/Teodor Stan |
| Post-Production Company: | Prodigious, Paris |
Description:
Even if this help revitalize remote villages in France, small businesses were still struggling to increase their commercial activity. As the leader of the electric transition, Renault decided to push Plug Inn’s capabilities to find a solution to this problem.
The result was Plug Inn for Business, an app that allows small business owners to install a charger and offer it to the public, to attract more customers and increase their sales. And EV travelers now have more charging spots available, and better ways to charge while they eat, sleep, shop, etc.
The goal of Plug Inn for Business is to support sustainable tourism while putting small business back on the map, repopulating and further revitalizing mall city centers.
Plug Inn for Business is an app that allows small businesses to monetize one or many EV chargers, as well as install them if they don’t already own one.
By becoming part of the Plug Inn network, they can register the charger on the app, and monetize by offering it to potential customers, along with special offers. For example, a local restaurant can offer a free charge with the lunch menu. This allows small businesses to attract more customers and increase their sales while small villages expand their economy.
Plug Inn for Business is a B2B solution to help small business regain customers but is also a solution for EV travelers who can find more charging spots available in all of France and can now charge while they spend that time eating, sleeping, shopping, or simply enjoying the local charm.