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Transformative Business Impact
Commercial Transformation: Customer Experience

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Entrant: Publicis Conseil, Paris
Brand: Renault
Title: "Plug Inn for Business"
Corporate Name of Client: Renault Group
Client Company: Renault Group, Paris
Global Chief Marketing Officer: Arnaud Belloni
Client Company VP Brand Content Creation: Laurent Aliphat
Client Company Product Lead: Martin Basdevant
Client Company Content Manager: Naomi Nascimento
Agency: Publicis Conseil, Paris
Agency Chief Executive Officer: Marco Venturelli
Agency President: Agathe Bousquet
Global Chief Creative Officer: Marco Venturelli
Executive Creative Director: Marcelo Vergara
Senior Creative Director: Gurvan Prioul
Copywriter: Natalia Huidobro
Art Directors: Cecilia Astengo/Florent Abeilhe
Agency Group Account Director: Hugues Reboul
Agency Senior Account Director: Gaëlle Morvan
Agency Account Director: Laurent Enet
Production Company: Publicis Sapient, Paris
Production Company Managing director France Publicis Sapient: Lise Malbernard
Production Companies Senior Director Customer Experience & Innovation Publicis Sapient: René Thomas-Nelson/Camille Marginèdes
Production Company Product Manager Publicis Sapient: Séraphin Guillaume
Production Company Engineering Director Publicis Sapient: Dragos Panoiu
Production Companies User Interface Designers Publicis Sapient: Angélique Martin/Mara David/Manon Berthet-Tarreau
Production Company Senior User Experience Designer Publicis Sapient: Tiago Pimentel
Production Companies Developers Publicis Sapient: Predrag Tasic/Adrian Margineau/Alexandru Pavel/Justin Ciobanu/Madalin Ghimis/Alexandru Pomohaci
Production Company Lead QA Publicis Sapient: Andrei Zaharia
Production Companies QA Engineers Publicis Sapient: Ioana Bora/Teodor Stan
Post-Production Company: Prodigious, Paris

Description:
Renault, the leader in electric vehicles in France, launch Plug Inn, and it became the AirBnB for plugs: an app that connects electric vehicle drivers with private electric charger owners. Even if this help revitalize remote villages in France, small businesses were still struggling to increase their commercial activity. As the leader of the electric transition, Renault decided to push Plug Inn’s capabilities to find a solution to this problem. The result was Plug Inn for Business, an app that allows small business owners to install a charger and offer it to the public, to attract more customers and increase their sales. And EV travelers now have more charging spots available, and better ways to charge while they eat, sleep, shop, etc. The goal of Plug Inn for Business is to support sustainable tourism while putting small business back on the map, repopulating and further revitalizing mall city centers.

Plug Inn for Business is an app that allows small businesses to monetize one or many EV chargers, as well as install them if they don’t already own one. By becoming part of the Plug Inn network, they can register the charger on the app, and monetize by offering it to potential customers, along with special offers. For example, a local restaurant can offer a free charge with the lunch menu. This allows small businesses to attract more customers and increase their sales while small villages expand their economy. Plug Inn for Business is a B2B solution to help small business regain customers but is also a solution for EV travelers who can find more charging spots available in all of France and can now charge while they spend that time eating, sleeping, shopping, or simply enjoying the local charm.