Bronze
Pharma & Medical
Unbranded: Education and Services
| Entrant: | FCB Health New York, an IPG Health Company, New York |
| Brand: | Pfizer |
| Title: | "The Doodles" |
| Corporate Name of Client: | Pfizer, New York |
| Agency: | FCB Health New York, an IPG Health Company, New York |
| Group Creative Directors: | Daniel Mailliard/Fabio Rodrigues |
| Creative Directors: | Sean Lee/Luke Hughett/Daniel Leitao/Stuart Fink |
| Associate Creative Directors: | Antonio Nogueira/Carlos Eugenio Lima/Jasmine Bostick/Chris Brixey |
| Senior Copywriter: | Schulyer Kruzenga |
| Art Supervisor: | Nina Reichenberg |
| Agency Director of Digital Arts: | Hannah Cunningham |
| Agency Senior Digital Artist: | Sunny Yazdani |
Description:
COVID-19 has largely disappeared from the headlines, from conversation, and from the public conscience. We needed a way to remind people of the need for the COVID-19 vaccine and help them visualize how it can fit into their busy lives.
Building off the existing equity of Pfizer’s blue bandage, we created, “The Doodles” for our fall-winter OOH campaign. With simple line drawings, we were able to break through apathy with an iconic campaign that illustrates how easy it is to integrate the COVID-19 vaccine into your life.