Bronze
Pharma & Medical
Unbranded: Physicians and Healthcare Providers - Professional Services
| Entrant: | MullenLowe Mena, Dubai |
| Brand: | Organon |
| Title: | "Mis[s]diagnosed" |
| Corporate Name of Client: | Organon Pharma fz-llc |
| Client Company: | Organon, Dubai |
| Client President: | Ramy Koussa |
| Chief Marketing Officer: | George Safwat Munir |
| Client Head of Brand Marketing: | Sara Shamel |
| Senior Client Brand Manager: | Mai El Ghoneimy |
| Agency: | Mullenlowe Mena, Dubai/McCann Health Middle East, Dubai |
| Chief Creative Officer: | Paul Banham |
| Executive Creative Director: | Oliver Robinson |
| Creative Director - Art: | Prerna Mehra |
| Creative Director - Copy: | Thomas Young |
| Creatives: | Johan Granados/Maricel Soriente |
| Copywriters: | Yasmin Mitwally/Menna Emad |
| Agency Designers: | Danyal Lotia/Carloline Kettaneh |
| Agency Graphic Designer: | Roshin Nambola |
| Agency Head of Production: | Mounir Mohamed |
| Agency Motion Designer: | Zahid Gill |
| Agency Content Producer: | Khalid Sayed |
| Agency Managing Director: | Karen Kamel |
| Agency Business Director: | Nael Basily |
| Agency Senior Account Director: | Aashok Karotia |
| Agency Account Manager: | Abdul Fathah |
| Agency Account Brand Manager: | Richa Kavalekar |
| Production Company: | Indi Studios, Dubai |
| Executive Producer: | Brence Dsa |
| Sound Design Company: | Sounds Great |
| Sound Designers: | Chris Asia/Moheb Iskander |
| Packaging Manufacturing Company: | Fairmont Printing Press Services, Dubai |
Description:
Plus the early warning signs of heart attacks are being missed in 78% of women. When we think of heart attacks, we think of the traditional symptoms: chest pain, shortness of breath, sweating. However, women can experience heart attacks through a variety of other symptoms that can be misdiagnosed, such as Jaw pain, Lightheadedness, Heartburn, Indigestion, Upper back pain and Shoulder Pain. Why are women’s symptoms being overlooked?
In the 1960s, the use of thalidomide by pregnant women resulted in more than 10,000 children born with severe deformities. As a result, women were excluded from clinical studies for more than 20 years.
During that time, medical research and clinical studies focused on white, middle-aged males; the resulting data and research still inform clinical guidelines today. This gender inequality has created a disturbing lack of awareness about women's cardiovascular health across the world. BRIEF: Because of this knowledge gap and the massive lack of data on female bodies and behaviors, millions of women's lives are being cut unnecessarily short. So, we had to get to the heart of the matter to find out and uncover the extent and severity of this problem.