Fashion hides a dark secret. Easy access to sulphuric acid, used in fashion manufacturing, is the cause of many acid attacks around the world. Acid Survivors Trust International (ASTi) released a report detailing the use of Sulphuric Acid by key industries, including Fashion & Textiles - and their role in the handling, storage and disposal of acid.?The report connects the fashion industry directly to the increase of acid attacks around the world. ASTi wanted to shine a light on the Fashion industry's role in preventing acid violence. To talk to them, we reimagined a traditional fashion lookbook with a twist.?Instead of supermodels, we featured Patricia LeFranc, an acid attack survivor, as shown through the lens of fashion photographer Rankin. The Lookbook sparked real commitment from the industry to make changes, shining a light on a dark issue and moving the needle towards safety in supply chains.? Since the launch, ASTi has been in conversations with different fashion brands from the UK and Germany, such Primark, The British Fashion Council, Fashion Council Germany. ? Patricia’s story was heard the world over; 150+ pieces of press coverage across 30+ countries achieved 8 million+ views, alongside social media support from Nicole Scherzinger, Katie Piper and Tracey Emin. The Lookbook also led to an unprecedented 508% increase in visitors to ASTi's website and 1/3 increase in donations to the cause.