Bronze
Music Video
Choreography
| Entrant: | BMSG, Tokyo |
| Brand: | Be:First |
| Title: | "Mainstream" |
| Corporate Name of Client: | BMSG |
| Client Company: | BMSG, Tokyo |
| Client: | BMSG |
| Record Label: | B-ME, Tokyo |
| Production Company: | TYO, Tokyo |
| Director: | Daichi Yasuda |
| Executive Producer: | Hayato Arakawa |
| Producers: | Takumi Fujiwara/Takeru Akiba |
| Line Producer: | Ryo Koba |
| Director of Photography: | Sadaki Matsuda |
| Production Designer: | Katsunobu Iuchi |
| Production Project Managers: | Shion Inoue/Wataru Yabuuchi/Koki Ando/Hibiki Ono/Yui Otaki |
| Gaffer: | Hiroki Nishigaya |
| Grip: | Takashi Watanabe |
| VFX Company: | Khaki, Tokyo |
| VFX Editor: | Chihiro Hagiwara |
| Animation Producer: | Toshihiko Sakata |
| Animation Directors: | Tetsuya Koremura/Takahiro Yamaguchi/Junichi Ebe |
| Editor: | Michinari Maeda |
| Colorist: | Osamu Haga |
| Music Production Company: | BMSG, Tokyo |
| Music Executive Producer: | SKY-HI |
| Music Producers: | SKY-HI/Ryosuke “Dr.R” Sakai |
| Music Supervisor: | RYOKI |
| Music Composer: | Ryosuke “Dr.R” Sakai |
| Music Lyricist: | SKY-HI |
| Choreographers: | SOTA/ReiNa |
Description:
To express the sensation of “rising”, the group members dance and sing starting from low places, such as an underground water tunnel, and gradually ascending to the rooftop of a skyscraper. This elevation expresses the song lyric “from the bottom to the top”.
Production was carried out with special permission in locations that do not typically allow filming, including the water tunnel 50 meters underground, subways, highways still under construction, parking lots, and the roof of a 123-meter skyscraper. Their seamless ascension through these locations shows how they continue to challenge themselves to rise from the bottom to the top. Various special effects were also added to create a futuristic Tokyo.
Both the video and the song generated a huge buzz, rising to No.1 on over 100 Japanese music charts. Just like the lyrics, they became “mainstream”. They proved that success can be achieved without following the old-school Japanese entertainment industry formula that doesn't allow you to be yourself.