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Entrant: SERVICEPLAN Germany, Munich
Brand: PetPace
Title: "Animal Alerts"
Corporate Name of Client: PetPace Ltd.
Client Company: PetPace Ltd., Shefayim
Client President: Lior Abraham
Clients: Asaf Dagan/Margie Adelman
Marketing - Kimberly-Clark: Isabella Polo
Media Company: MEDIAPLUS Germany, Munich
Media Company Global Creative Lead: Maximilian Florian Schöngen
Media Company Manager Creative Media & Awards: Daniela Ibler
CEO - RESET: Gabriel García
Media Planning - RESET: Maria Fernand/Landazuri/Jesús Trucíos/Sofia Moreno
PR Company: Peppercomm, New York
PR Company SVP: Melissa Vigue
Founder - Persuasion Communications: Jane Austin
PR - Tulom: Karan Novas
Agency: SERVICEPLAN Germany, Munich/L&C, New York
Global Chief Creative Officer: Alex Schill
Chief Creative Officers: Till Diestel/Gian Carlo Lanfranco/Rolando Cordova
Executive Creative Directors: Myles Lord/Lorenz Langgartner/Franz Röppischer/Greg Collins
Creative Directors: Dennis Fritz/Bruno Franchino/Mariana Ichiyanagui/Juan Ahumada
Copywriters: Shruthi Subramanian/Javier Granados
Art Directors: Camille Nizet/Tanvi Phalak/Rohil Borole/Kai West Schlosser
Agency Executive Producer: Paul "Tuno" Cordova
Agency Producer: Ricardo Valverde
Agency Cinematographer: Marco Arauco
Agency Photographer - L&C: Gabriel Barreto
Agency Global Head of Creative Operations: Sabine Gwinner
Agency Creative Operations Managers: Susan Horn/Martina Ahrens
Digital Company: ASTRAL Kreativ, Munich
Chief Digital Officers: Johannes Auffermann/Hagen Fiedler
Chief Technology Officer: Malte Bender
Digital Technical Developers: Stefan Schröder/Timm Reiter
Digital Designers: Drew Da Silva/Nicolai Kovacs/Duarte Pinto
Production Company: Rebeca, Lima
Director: Matias Gutierrez
1st ADs: Daniela Carrasco/Diego Barba
Executive Producer: Alejandro Noriega
Producer: Eyal Gilo
Director of Photography: Alex Lobsang
Cinematographer: Gianmarco Ahon
Production Companies Camera Assistant: Marco Astocaza/Samuel Arias/Jesús Gallegos
Production Designers: Bayron Arica/Carlos Carhuayal
Head of Production: Eduardo Guerra/Luis Chamorro
Production Assistants: Juan Carlos Palomino/Diego Nuñezs/Valeria Zepilli/Cesar Cornelio
Production Companies Lighting: Ricardo Pigati/Ivan HerreraItalo Bravo/Paulo Cesar Ramirez/Carlos Carhuayo
Production Companies Video Assist: Jonathan Palpa/Christopher Mogollon
Production Company Drone Operator: Diego Barba
Production Companies Stylist: Catherine Navarrete/Christian Luque
Production Company Dog Trainer: Augusto Barrios
Post-Production Company: Nativo Post, Lima
Executive Post-Producers: Beto Barzola/Vanessa Piaggio
Post-Producers: Neisle Manrique/Manuel Cumpa/Joaquin Farfán
Animation Company: Zeppelin Producciones, Lima
Animation Executive Producer: Daisy Salas
Animators: Henry Gates/Arturo Gavelan/Julio Ruiz
Editor: Fernando López
Colorist: Daniel Carcelén
CG Artist: Ashwin Suresh
Sound Design Company: Agosto Music & Sound Craft, Lima
Sound Designer: Charly García
Music Production Company: Agosto Music & Sound Craft, Lima
Music Executive Producers: Claudia Incio/Miranda Alcazar
Music Producer: Jose Campos
Design Companies: Eat, Sleep + Design, Berlin
Design Director: Frank Gräfe
Designers: Constanze Körper/Jill Schermer
Behavioral Ecologist - London South Bank University: Dr. Rachel Grant
Organizational Development Analyst - Concentrix: Kathia Vasquez
Risk Management Expert - TECHO Peru: Carlos G. Brown

Description:
In 2023, 66,900 people died in earthquakes, many of which were felt in Lima, Peru — located on the Pacific Ring of Fire, where 90% of all seismic activity occurs.

Insight: While the most sophisticated technology can’t predict earthquakes, scientific evidence shows that animals could. Previous approaches to monitoring animals in the wild for earthquake forecasting have failed due to the use of outdated and invasive technology.

Objective: To warn people before earthquakes and give them time to evacuate.

Idea: Animal Alerts is the first earthquake warning system powered by pet health data. Using the existing PetPace smart health collars, dogs’ physiological and behavioral data are monitored. Integrated media and geotargeted notifications are then used to warn the residents.

Execution: Designed with the comfort of dogs in mind, the PetPace smart collar makes use of electrode-free non-invasive sensors. With volunteers from all over Lima, dogs were selected in different locations to be monitored for abnormal behavior and anxiety. When multiple dogs behave abnormally at the same time, environmental factors such as weather are ruled out before considering the possibility of an earthquake.

The resulting alerts are sent out in real-time through geo-targeted mobile notifications, digital billboards, and radio, giving people valuable time to evacuate. Media spaces were secured for free through partnerships. By partnering with local pet stores, pet owners and their dogs were invited to join the program.

Results: For PetPace, Animal Alerts is not only an opportunity to create awareness for their product as they enter the South American market but also a demonstration of how animal health monitoring can be of benefit to society.

While increasing PetPace user base, Animal Alerts helps protect 9 million residents in a high seismic area. Launched in Lima, the program will soon be rolled out globally to countries with high seismic activity.