Bronze
Health & Wellness
Innovation
| Entrant: | Havas Lynx, Manchester |
| Brand: | EarSwitch |
| Title: | "Airquity" |
| Corporate Name of Client: | Ear Switch |
| Client Company: | Ear Switch, London |
| Client Chief Strategy Officer: | David Browning |
| Client Account Managers: | Charlie Ross/Meher Azfal |
| Client Company Chief Executive Officer: | Nick Gompertz |
| Client Company Chief Commerical Officer and Director: | Garry Pratt |
| Client Company Associate Product Manager: | Shipla Thomas |
| Client Company Electronics Engineer and Lab Manager: | Paula Maddox |
| Client Company Signal Processing Engineer and Data Analyst: | Beshoy Agayby |
| Client Company Software Engineer: | Sri Harsha Musunuru |
| Client Company Mechatronics Engineer: | Ashwin Vijaykumar |
| Client Company Finance Controller: | Christine West |
| Agency Chief Executive Officer: | Claire Knapp |
| Chief Creative Officer: | Alex Okada |
| Executive Creative Director: | Chris Wellard |
| Creative Directors: | Richard Hague/Sam Sargent |
| Senior Copywriter: | Steven Gormley |
| Copywriter: | Ellie Davidson |
| Senior Art Director: | Bronwynne Evans |
| Art Director: | Aaron Daniel |
| Agency Chief Medical Officer: | Vernon Bainton |
| Agency Senior Account Director: | Olivia Rivers |
| Agency Account Manager: | Sam Clarke |
| Chief Technology Officer: | Alistair Foster |
| Production Company: | Prose on Pixels Manchester, Manchester |
| Producer: | Annabelle Marshall |
| Motion Designer: | Tom Spawton |
| Animators: | Daniel Pike/Graham Hogg |
| Editors: | Chris Johnson/Elysia Bowers |
| Post-Production Companies Videographers: | James Walton/Jack Webster |
Description:
Medical technologies play a part in these failings, with devices such as common pulse oximeters, reported taking inaccurate, life threatening, readings from people with darker skin. Pulse Oximeters have a fatal flaw for black skin.
They have been proven to overestimate oxygen saturation levels in dark skin by up to 7%. This is the difference between getting life-saving oxygen and being sent home with a paracetamol.
Airquity, empowered by EarSwitch, is a non-invasive biometric sensor that records medical-grade, real-world, and racially inclusive health metrics from the inner ear canal. Where all skin looks the same and melanin can't affect the accuracy of the device.
Since launching Airquity, Earswitch has been accepted onto the Innovative Devices Access Pathway programme, a scheme that accelerates lifesaving medical devices into the NHS (Uk’S Healthcare system).
Airquity has the potential to prevent millions of black people from experiencing oxygen distress.