Bronze
Direct
Good and Purpose
| Entrant: | Republica Havas, Miami |
| Brand: | Amigos For Kids |
| Title: | "The Missing Review" |
| Corporate Name of Client: | Amigos For Kids |
| Client Company: | Amigos For Kids, Miami |
| Client President: | Karina Pavone |
| Agency: | Republica Havas, Miami |
| Agency Chief Executive Officer: | Jorge Plasencia |
| Agency President: | Luis Casamayor |
| Agency Creative Chairman: | Luis Casamayor |
| Chief Creative Officer: | Tomy Waissmann |
| Creative Director - Art: | Ali Armas |
| Associate Creative Director: | Ivan Henao |
| Senior Art Director: | Maria Beatriz Bolboa |
| Agency Graphic Designers: | Adrian Estrada/Jonathan Zapata/George Guzman |
| Agency Head of Production: | Gustavo Fernandez |
| Agency Director of Integrated Production: | Gustavo Fernandez |
| Agency Chief Technology Officer: | Abraham Zarran |
| Agency Technical Developer: | Asley Arbolaez Malboa |
| Agency Managing Director: | Anthony Bianco |
| Agency Chief Strategy Officer: | Catarina Goncalves |
| Agency Account Director: | Anna del Rio Chong |
| Digital Company: | MDS Digital, Santa Monica |
| Chief Innovation Officer: | Lucas Cardona |
| Chief Technology Officer: | Fernando Torres |
| Digital Technical Developer: | Camila Londoño |
| Production Company: | EL Living, Homestead |
| Production Managing Director: | Eduardo Vieira |
| Director: | Arturo Vazquez |
| Directors of Photography: | Ramón Castro/José Manuel Romero/Oliver Krisch/Carlos Rafael Suarez |
| Animator: | Jose Angel Ramirez |
| Editor: | Jose Angel Ramirez |
| Sound Design Company: | Twins Music, Buenos Aires |
| Sound Design Executive Producer: | Jeronimo Montalvo |
| Sound Design Producers: | Maximo Scott/Tom Huergo |
| Head of Sound: | Jeronimo Montalvo |
| Sound Engineers: | Maximo Scott/Tom Huergo |
| Music Production Company: | Twins Music, Buenos Aires |
| Music Executive Producer: | Jeronimo Montalvo |
| Music Producers: | Maximo Scott/Tom Huergo |
Description:
The brand purpose of Amigos for Kids, dedicated to preventing child abuse and neglect by valuing children, strengthening families, and educating communities, deeply inspired our work. It served as a guiding light, infusing every aspect of our strategy with a sense of urgency and importance. By aligning closely with the organization's mission, our initiative aimed to amplify its message and engage the community meaningfully. The work was driven by a shared commitment to protecting children and empowering families, reflecting the core values of Amigos for Kids. The brand purpose of Amigos for Kids, dedicated to preventing child abuse and neglect by valuing children, strengthening families, and educating communities, deeply inspired our work.
It served as a guiding light, infusing every aspect of our strategy with a sense of urgency and importance. By aligning closely with the organization's mission, our initiative aimed to amplify its message and engage the community meaningfully.
The work was driven by a shared commitment to protecting children and empowering families, reflecting the core values of Amigos for Kids.
This alignment provided a strong foundation for our creative approach. It ensured that every action we took resonated authentically with the brand's purpose, ultimately driving greater impact and awareness for the critical societal issue.