Silver
Production & Post-Production
Performance/Casting
| Entrant: | LA\PAC, Paris |
| Brand: | Orange Business |
| Title: | "It Works Better When It Works Together - Elevator" |
| Corporate Name of Client: | Orange Business |
| Client Company: | Orange Business |
| Client President: | Yannick Bolloré |
| Client Head of Brand Marketing: | Jessica Ingahm |
| Agency: | Havas Paris, Paris |
| Creative Director: | Guillaume Blanc |
| Copywriter: | Florent Roux |
| Art Director: | Catherine Labro |
| Production Companies: | DeGaulle, Paris/LA PAC, Paris |
| Director: | Big Red Button |
| Executive Producer: | Mathilde Nanot Lachkar |
| Line Producer: | Gabriel Chaussende |
| Director of Photography: | Alexander Melman |
| Editor: | Phillippe Roch |
| Colorist: | Murielle Archambaud |
Description:
"it works better When It Works Together” Orange unveils its new campaign.
The films take a bold, playful direction - uncommon in B2B communications. The Big Red Button spoke about the making-of : “This was the third advertising campaign we'd worked on with the creative team for Orange Business.
The productions were always very collaborative, fun and perfectly suited to our working methods. They wanted English-speaking artists with a raw sense of humor that would appeal to an international audience.
We managed to find some very talented comic artists, subjecting them to some rather unsavoury experiments: dousing them with ice water, hanging them 6 meters high, making terrifying effigies of them as babies.... Weird and funny and so interesting to take a B2B campaign to a wider audience”