Bronze
Evolution
Gaming
| Entrant: | VML, Mexico City |
| Brand: | Telefonica Movistar Telecom |
| Title: | "This Is Not A Game" |
| Corporate Name of Client: | Telefonica Movistar Telecom |
| Client Company: | Telefonica Movistar Telecom, Mexico City |
| Client Head of Brand Marketing: | Paula Fernández |
| Head of Client Services: | Fernanda Pérez |
| Client Supervisor: | Judith Rangel |
| Agency: | VML, Mexico City |
| Agency President: | Héctor Fernández |
| Global Chief Creative Officer: | Debbi Vandeven |
| Deputy Global Chief Creative Officer: | Rafael Pitanguy |
| Chief Creative Officer - LATAM: | Nino Goldberg |
| Miami CCOs/LATAM DCCOs: | Daniel Minaker/Sebastian Tarazaga |
| Chief Creative Officer: | Luis Enríquez "Madruga" |
| Senior Creative Directors: | Christian Santa Cruz "Pimpon"/Daniel de León/Raul Pineda |
| Creative Director: | Miguel Ángel Bautista |
| Creative Directors - Art: | Samuel Ríos/Jonathan Jiménez/Luis Paul Flores |
| Copywriter: | Christian Santa Cruz "Pimpón" |
| Agency Head of Art: | Rodolfo López |
| Agency Head of Production: | Violeta Lopez |
| Agency Senior Producer: | Dario Casso |
| Agency Producer: | Nadia González |
| Agency Editors: | Ángel Solís/Raúl Gómez/Jafet Soto |
| Agency Motion Designer: | Juan Manuel Saucedo |
| Agency Senior Account Executive: | Adriana Veytia |
| Agency Account Directors: | Alejandra Iturriaga/Claudio Pérez |
| Agency Planning Director: | Carolina Rubianogroot |
| Production Companies: | Landia, Mexico City/Landia, Miami |
| Director: | Lucas Shannon |
| 1st AD: | Xavi Oms |
| 2nd AD: | Alvaro Barrera |
| Senior Executive Producer: | Claudio Amoedo |
| Executive Producer: | Thomás Amoedo |
| Producer: | Julz Cruz |
| Director of Photography: | Agustín Claramount |
| Cinematographer: | Agustín Claramount |
| Production Designer: | Ricardo Falcón "Flaco" |
| Production Project Manager: | Rodrigo Cid |
| Gaffer: | Ernesto Rodríguez "Cubano" |
| Post-Production Company: | Landia |
| Executive Post-Producer: | Eduardo Sánchez Molina |
| VFX Producer: | Luis Ambriz |
| Animation Producer: | Mateo Udon |
| Animators: | Narf Álvarez/Wilberth Oswaldo Letrán |
| Editor: | Narf Álvarez |
| Colorist: | Tomás Blasón |
| Sound Design Company: | BDS |
| Music Production Company: | BDS |
Description:
Movistar Telecom is a brand that is socially committed to the digital environment; it cares about providing gamers with a safe space. 40% of Movistar Telecom business is in gaming, so they feel a responsibility to address a topic that connects with one of their core audiences.
THE BRIEF Recruitment through video games is a threat that the gaming community was unaware of; they did not know that drug cartels were infiltrating video games. Neither the media nor the government sufficiently alerted about this problem.
Movistar Telecom wanted to send a message to alert everyone in the most viral way possible, using the codes and language of an audience that knows about gaming. Making it clear that recruitment is not a game and is a real problem. Making it clear that Movistar Telecom, as a socially responsible company, will always look out for the cybersecurity of its users.