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Entrant: Klick Health, Toronto
Brand: KVI Brave Fund
Title: "Voice 2 Diabetes"
Corporate Name of Client: KVI Brave Fund Inc.
Agency: Klick Health, Toronto
Chief Creative Officer: Rich Levy
Executive Creative Directors: Bernardo Romero/Tim Jones
Group Creative Directors: Amy Fortunato/Andrea Bistany
Agency Senior Associate, Creative Producer: Holly Phipps
Agency SVP, Digital Health R&D: Yan Fossat
Agency Lead Scientist: Jaycee Kaufman
Agency Engineering Lead: Anirudh Thommandram
Agency SVP, Communications: Sheryl Steinberg
Agency Director, Communications: Marisa McWilliams
Agency Manager, Communications: Amanda Fergusonf

Description:
India is home to the second largest number of diabetes patients in the world, with more than half remaining undiagnosed.

Distance, cost, and lack of resources prevents millions of people from accessing diagnostic blood tests. However, over a billion people living in India have mobile phones, which now can be used to save their lives.

Voice to Diabetes is an innovative tool that leverages AI to diagnose type 2 diabetes based on the analysis of a person's voice. Traditionally, Type 2 diabetes diagnosis involves invasive blood work, but this study introduces a non-invasive and efficient alternative.

Voice to Diabetes harnesses AI and machine learning techniques to detect subtle vocal changes that are imperceptible to the human ear. By incorporating features like pitch and intensity changes, the tool successfully distinguishes between individuals with and without Type 2 diabetes.

The study, published in a Mayo Clinic journal, involved 267 participants in India, with 192 without diabetes and 75 with a prior diagnosis. Using a smartphone app, participants recorded short voice clips multiple times daily for two weeks.

We analyzed 18,465 recordings, identifying 14 different acoustic characteristics that led to the creation of a highly accurate diabetes identification tool.

For women, changes in pitch and deviation from the average pitch were crucial, while for men, the diagnosis relied on variations in voice strength or amplitude.

With an accuracy of up to 89% for women and 86% for men, this innovative approach could pave the way for an accurate, low-cost, and accessible test for diabetes.