Bronze
Billboard
Innovative Use of Billboard
| Entrant: | DAVID, Bogotá |
| Brand: | Corona |
| Title: | "Sun Is Back" |
| Corporate Name of Client: | AB InBev |
| Client Company: | AB InBev, NEW YORK |
| Global Chief Marketing Officer: | Miguel Merino |
| Agency: | David, Bogotá |
| Global Chief Creative Officer: | Pancho Cassis |
| Chief Creative Officer: | Carlos Camacho |
| Senior Copywriters: | Nico Tellez/Jonathan Rodriguez |
| Senior Art Directors: | Gabriel Muñoz/Alejandra Ramirez/Izmael Crespo/Juan Manuel Linare/Julian Oliveress |
| Production Company: | Draftline London |
| Post-Production Company: | Mara |
| Editors: | Javier Pinilla, Carlos Leon |
| Recording Studio: | Hooked Studios, Hamburg |
| Sound Design Company: | Hooked Studios, Hamburg |
| Music Production Company: | Hooked Studios, Jan Finck Barboza |
Description:
Access to sunlight is essential for our health and well-being, yet some people living behind billboards are deprived of natural light as a consequence of their buildings negotiating their facade to media companies.
Corona 0.0, a beer with vitamin D, is committed to restoring sunlight's benefits to these individuals. In London, where there are an average of 226 cloudy days per year, even on sunny days, some people are unable to enjoy the sunlight because they live behind out-of-home (OOH) ads on building facades that block the sunlight.
By removing the canvas and leaving only the frames, the brand allowed residents to enjoy natural light and sunsets. This strategy not only benefits residents by preserving sunlight but also supports efforts to create more enjoyable urban environments overall.
By prioritizing sunlight over advertising space, the brand demonstrated a commitment to enhancing the daily lives of those who call this place home.