Silver
Production & Post-Production
Performance/Casting
| Entrant: | Amazon, Seattle |
| Brand: | Amazon |
| Title: | "Joy Ride" |
| Corporate Name of Client: | Amazon |
| Client Company: | Amazon, Seattle |
| Global Chief Marketing Officer: | Claudine Cheever |
| In-House Company: | Amazon XCM |
| Global Chief Creative Officer: | Jo Shoesmith |
| Agency Worldwide Executive Creative Director: | Tom Pettus |
| Executive Creative Director: | Philip Griffiths |
| Group Creative Directors: | Josh Cassidy/Vicente Feliciano |
| Creative Director: | Kurt Feng |
| Copywriter: | Jeb Quaid |
| Agency Head of Production: | David Connell |
| Agency Executive Producer: | Leila Gage |
| Agency Senior Producer: | Vanessa MacAdam |
| Agency Creative Program Managers: | Shareen Kern/Tiffany Carley |
| Agency Director of Brand Marketing: | Walter Frye |
| Agency GM EU Integrated Marketing: | Ed Smith |
| Agency Senior Manager, Marketing EU: | Laura Downey |
| Production Company: | Hungry Man |
| Director: | Wayne McClammy |
| Executive Producer: | Rick Jarjoura |
| Director of Photography: | Jess Hall |
| Casting Company: | Elevator Casting |
| Casting Agent: | Ed Flores |
Description:
Every year, Amazon releases a global holiday brand film to connect with customers worldwide, including emerging markets in new countries. This year, we wanted to show how Amazon is there to help our customers to share holiday joy with others, by highlight how the thought matters as much as the gift. “Joy Ride” tells a universal story of three life-long friends who recapture the joy of their youth, sharing brand new memories along the way. It emphasizes how the right thoughtful gift, regardless of size, can unlock the most joyful holiday moments. This film is the brand centerpiece of Amazon’s global “Joy is shared” campaign and runs across Broadcast TV, Cinema, Streaming Video, Online Video, and Social.
Given the scale of the assignment and varying degrees of familiarity with the brand, our film needed to communicate who we are as much as what we offer. As it is an international spot, all of this needed to be conveyed without dialogue. The spot is scored to an original instrumental arrangement of "In My Life" by The Beatles – an ode to lasting friendships, and one of the most well-loved songs by on the of the most globally recognized artists.