Silver
Design
Innovative Use of Design
| Entrant: | Publicis Middle East, Dubai |
| Brand: | Babyshop |
| Title: | "ColourCheck" |
| Corporate Name of Client: | Landmark Group |
| Client Head of Brand Marketing: | Mitin Chakraborty |
| Senior Client Brand Manager: | Shaileshkumar Bhadra |
| Clients: | Mitin Chakraborty/Shaileshkumar Bhadra/Maha Aboughali |
| Agency: | Publicis Middle East, Dubai |
| Agency Chief Executive Officers: | Bassel Kakish/Nathalie Gevresse |
| Chief Creative Officer: | Rafael Augusto |
| Executive Creative Director: | Aunindo Sen |
| Creative Directors: | Augusto Correia/Mohamed Bareche |
| Associate Creative Director: | Mohamed Naggar |
| Copywriters: | Nicolas Richard/Hani Mohsen |
| Art Director: | Tina Balaa |
| Agency Designer: | Jolanda Van Rooyen |
| Agency Head of Production: | Shereen Mostafa |
| Agency Producers: | Ahmed ElRuby/Nayla Chacra |
| Agency Editor: | Augusto Correia |
| Agency Motion Designer: | Louis Borniche |
| Agency Project Manager: | Aneesha Carriappa |
| Agency Chief Strategy Officer: | Tahaab Rais |
| Agency Strategy Director: | Jala Fawaz |
| Agency Business Director: | Vicky Kriplani |
| Production Companies: | Prodigious/Optix |
| Production Managing Director: | Sami Saleh |
| Directors: | Najib Saadane/Islam Ramadan |
| Production Project Manager: | Shweta Sandeep |
| Animation Company: | Melt |
| Animation Director: | Ibrahim Barakat |
| Music Production Company: | Mango Jam |
| Music Executive Producer: | Wilbur D'Costa |
| Photographer: | Raef Baskharon |
| Illustrators: | Ritu Poojari/Mahir Jeseem/Amr Deabes |
Description:
Babyshop, the leading child and baby retailer in the Middle East, has always stood for being an ally in parenthood, with its purpose focused on "giving every child the best start in life" through its products, services, experiences and acts.
With the value of the category eroding, our objective was to connect Babyshop with parents and caregivers by bringing its brand purpose to life and making a real difference on-ground.
Supporting UAE's mission to promote inclusive education, Babyshop sought to tackle an unspoken condition in the Middle East: colour blindness.
With one colour blind child in every classroom, ColourCheck successfully detected colour blindness in 14 children to date after deploying 30,000 pencil sets to schools and clinics in the region.